RE: [projectvrm] The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem | Monday Note

["T.Rob" < >]

The lawsuit is very illustrative.  One group sees a need in the market and addresses it with code.  Another sees a need and seeks remedy in court.  If you were an investor choosing between a business model based on innovation and one based on legal subsidies, where do you put your money?  I'm betting on innovation every time.

 

Filloux says that "a single private entity cannot decide what is acceptable or not for an entire sector. Especially in such an opaque fashion."  The thing is, it *isn't* a single private entity.  It is but one approach to ad blocking and it has been adopted by millions of private entities as being their preferred implementation.  That some of these users do not know of other implementations and just take the default confers on Eyeo some additional influence but that is hardly something to sue over. 

 

Of course, that they haven't tried to solve this through code is a bit comforting.  I can't imagine what an ad blocker written by an ad company would do under the covers. ;-)  But if they wanted to resolve this through innovation instead of seeking legal subsidy of their broken business model they might consider actually innovating.  For example, by coming up with ads people don't want to block.

 

Kind regards,

-- T.Rob

 

T.Robert Wyatt, Managing partner

IoPT Consulting, LLC

+1 704-443-TROB (8762) Voice/Text

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https://ioptconsulting.com

https://twitter.com/tdotrob

 

From: Wunderlich, John [mailto: ]
Sent: Tuesday, December 09, 2014 6:46 AM
To: Doc Searls
Cc: ProjectVRM list; Ben Williams
Subject: Re: [projectvrm] The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem | Monday Note

 

I'd like to hear their response as well. The secondary theme in the piece was about how the company does make money - including white listing and 'acceptable' ads. If I read it correctly this isn't about allowing users to _expression_ intention, but rather trying to align the ad economy with what they believe most users will find acceptable.

On Tuesday, December 9, 2014, Doc Searls < "> > wrote:

Thanks. A lot in there, and in the comments below.

I am also cc'ing Ben Williams, who works for adblockplus.org in Cologne. I'd like to hear their position on the piece.

Doc

> On Dec 9, 2014, at 5:22 AM, John Wunderlich < > wrote:
>
> Did anyone see this piece? I don't know the site, but the main point is that advertisers are considering suing the makers of AdBlock Plus, I pulled this quote for the list:
>
> "Regardless of its validity, the legal action misses a critical point. By downloading the plug-in AdBlock Plus (ABP) on a massive scale, users do vote with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact."
>
> http://www.mondaynote.com/2014/12/08/the-rise-of-adblock-reveals-a-serious-problem-in-the-advertising-ecosystem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+monday-note+(Monday+Note)
>
>
>
> Fat fingered from a portable device...disregard errurs
>
> John Wunderlich
> Privacist

--
John Wunderlich

Fat fingered from a mobile device
Pleez 4give spelling errurz!

 

 

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