Re: [projectvrm] How Marketers Will Win… And Why Concerns About Privacy are Overwrought

 

Graham wrote: 

 

"as [marketers] do or did control billions of dollars in marketing expenditure over several decades their opinion is surely worth listening to". 

 

The same goes for tobacco company executives I guess - let's listen to their opinions about lung cancer.  

 

Graham titled the post "why concerns about privacy are overwrought" but I actually don't see any analysis of why. Just the assertions of "six marketing visionaries". 

 

It's certainly a very important question -- are social norms shifting on privacy? Or is it wishful thinking of marketers, OSN magnates and powerful wealthy white guys like Jeff Jarvis and Robert Scoble -- none of them reliable witnesses. There isn't much serious academic work on this as yet, and some of the results in fact show that young people are just as worried about their privacy as their elders are; see Chris Hoofnagle et al., “How different are young adults from older adults when it comes to information privacy attitudes and policies?". 

 

Cheers, 

 

Steve.

 

Stephen Wilson
Lockstep Group
http://lockstep.com.au
----------------------
Lockstep Consulting provides independent specialist advice and analysis
on digital identity and privacy. Lockstep Technologies develops unique
new smart ID solutions that enhance privacy and prevent identity theft.

 

 

 

On Monday, December 8, 2014, Graham Reginald Hill < "> > wrote:

Hi Doc

 

The Economist Intelligence Unit recently interviewed six leading marketers (P&G, Unilever, etc) for their opinions about how marketing will change over the next five years. Out of the interviews they distilled 15 principles that marketers should be paying attention to. Principle No11 is 'Concerns About Privacy are Overwrought'. Sounds familiar? 

 

Economist Intelligence Unit

How Marketers will Win

http://futureofmarketing.eiu.com/?utm_campaign=EI2014%20-%20Email%2056%20-%20NEW%20-%20HTML%20-%2005122014&utm_medium=email&utm_source=Eloqua

 

Food for thought.  It is of course only their opinions, but as they do or did control billions of dollars in marketing expenditure over several decades their opinion is surely worth listening to. They are the sort of people that MeCommerce will have to pursuade to think differently if it to be anything other than just a comfortable middle-class libertarian obsession. So far, I would suggest it has not been entirely successful in doing that.

 

I wil respond to your earlier email when I have a little time. You deserve that (in both senses of the _expression_).

 

Best regards from Bristol, Gragham

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Dr. Graham Hill

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