Hi Doc
The Economist Intelligence Unit recently interviewed six leading marketers (P&G, Unilever, etc) for their opinions about how marketing will change over the next five years. Out of the interviews they distilled 15 principles that marketers should be paying attention to. Principle No11 is 'Concerns About Privacy are Overwrought'. Sounds familiar?
Economist Intelligence Unit
How Marketers will Win
http://futureofmarketing.eiu.com/?utm_campaign=EI2014%20-%20Email%2056%20-%20NEW%20-%20HTML%20-%2005122014&utm_medium=email&utm_source=Eloqua
Food for thought. It is of course only their opinions, but as they do or did control billions of dollars in marketing expenditure over several decades their opinion is surely worth listening to. They are the sort of people that MeCommerce will have to pursuade to think differently if it to be anything other than just a comfortable middle-class libertarian obsession. So far, I would suggest it has not been entirely successful in doing that.
I wil respond to your earlier email when I have a little time. You deserve that (in both senses of the _expression_).
Best regards from Bristol, Gragham
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Dr. Graham Hill
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