Hi Doc
The Economist this week has a special report on Advertising and Technology.
Starting with a leader entitled 'Stalkers Inc'
http://www.economist.com/news/leaders/21616953-surveillance-advertising-industrys-new-business-model-privacy-needs-better
the special supplement goes on to discuss 'Little Brother'
http://www.economist.com/news/special-report/21615869-technology-radically-changing-advertising-business-profound-consequences
with further articles on Data, Smartphones and Tablets, Programmatic Bidding, Advertising Agencies, Publishers, Online Video and the Future.
All in all, the special report is a good roundup of recent developments in mainstream advertisnig and technology. In particular, it shows the inexorable rise of data-driven prigrammattic approaches to digital advertising. Although privacy and its implicit value trade-offs are discussed in the leader and elsewhere in the report, MeCommerce is not. Perhaps this shows how far it has to go before it starts to enter mainstream advertising consciousness.
As veteran adman David Ogilvy said, 'Perception is reality'.
Best regards from Bishopsgate, London, Graham
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Dr. Graham Hill
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