[projectvrm] Re: Your Blink, please. Best GRM brand for a 3-month hashtag campaign: #SMARTvote14 or #NEWvote14?

[Britt Blaser < >]

David, your example is eerily similar to this 2003 anecdote from the Dean campaign 
<http://blaserco.com/Dean/OSP-ORG.html>:

    

To engage the online members who were being alienated from the Dean brand by the fundraising machine, I drafted a radio button ranking for each the 15 canonical issues the campaign had adopted, seeking members' positions on each issue, how competent each felt to opine, to invest in each issue’s importance $0-100, and to comment. Neither the Policy experts nor the tech team was interested.

   Policy Expert: “We don’t want the candidate to be responsible to his base on policy.”
   Tech Expert:   “The technology is trivial, but our members aren’t qualified to opine, so no.” 

                There are 8 other Dean-era anecdotes at <http://newgov.net/govdocs/dean/>.

Again, the amateurs have turned out to be right. We-The-People can now use hashtags to ask each other the smart questions that They-The-Experts can’t bring themselves to. 

Tax-deductible campaigning: Get Out The Vote (GOTV) is the most important part of retail politics and one of the more expensive. Hashtag campaigns support Get Out Our Own Vote (GOOOV), independent of any campaign, and not subject to the IRS prohibition against deducting contributions to political campaigns. Like the League of Women Voters, the League of Technical Voters can accept tax-deductible contributions to support, for example, Get Out The Fem Vote. (GOTFV? Maybe not).

Britt
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On Jul 29, 2014, at 3:54 PM, David Weinberger < "> > wrote:

BTW, a semi-relevant story. I was on a small social media advisory council to the 2012 Obama campaign, and suggested that when you donate money to the campaign you be allowed to attach a hashtag to the donation to indicate the issue that matters most to you -- no tweeting involved. And the campaign actually tried it! Briefly. 

I didn't think they explained it well on the page, and they didn't do anything public with the info, so I'm not yet convinced it's a failed idea. I can imagine one of the fund raising groups -- ActBlue? -- implementing it better, and perhaps suggesting that people use their tribal hashtag. $25 from #NETvote14, suh! Another $7,000 from #VETnote14 and it will move up to #1! etc. (Of course experience shows that the leading electoral tribe will always be #POTvote14.)

-- David W.




On Tue, Jul 29, 2014 at 3:15 PM, Britt Blaser < "> > wrote:
We're encouraging 8 “tribes” of issues champions to vote this year:
FEMvote14, STEMvote14, IMMvote14, FAIRvote14, NETvote14, VETvote14, NSAvote14, HOTvote14.

Each is a powerful tribe whose members have tuned out brands like Democrats, Republicans or Senator Gonnabe and, often, the “voting” brand.

 ==> What should we call the project? #SMARTvote14 or #NEWvote14? <==

Thanks for your advice,

Britt Blaser
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The project’s based on the tribal marketing gospel according to Seth Godin <http://ngov.us/1xvbv0r> and Victory Lab by Sasha Issenberg <http://ngov.us/1kl3ZEV>. Since GRM’s a fork of VRM, it’s memberless, essentially unowned, unmonetized and the least tangible external scaffolding we can manage, sponsored by the NewGov Foundation and the League of Technical Voters.

But: the GEOvoter API will capture and persistently display location-aware tagged media in their political boundaries: state, Congressional district, state senate district, state house district, county, city and city council district (ward). With any luck, their Reps will realize that they represent more than the loud angry people. After the election, message authors will be invited to join formal issues groups at NewGov.US.

*Tags


- #FEMvote14            Women voters and men who love them, supporting women's issues
- #STEMvote14   Jobs and education in Science, Technology, Engineering & Math
- #IMMvote14            Common sense immigration policy
- #FAIRvote14   Smarter, fairer voting
- #NETvote14            Open and free Internet
- #VETvote14            Keep America's promises
- #NSAvote14            Voters against Big Brother
- #HOTvote14            Keep the heat on Congress to cool the world