RE: [projectvrm] Your Blink, please. Best GRM brand for a 3-month hashtag campaign: #SMARTvote14 or #NEWvote14?

["T.Rob" < >]

I'm going with #ICount on this one.  It is each individual's affirmation
that they matter. The problem with #*vote is the pervasive feeling that a
vote doesn't count.  Past campaigns have tried to convince people that you
vote in order to make a difference - i.e. that voting makes you more
important.  We reinforce that from the opposite side with the saying "if you
didn't vote then you don't get to complain."  We won't stir passion around
the act of voting.

This is just the opposite.  I don't vote to be more important.  I vote
*because* I'm important.  I vote because I count.  People *are* passionate
about whether they are 1st class citizens under the constitution.
Corporations may have a liability shield, they may be immortal, they may
wield great power, but they don't directly vote.  Yet.  We can cede that
privilege too simply by not exercising it.  Or we can show up at the polls
and say to the world that #ICount.

Kind regards,
-- T.Rob


> -----Original Message-----
> From: Britt Blaser 
> [mailto:
 ]
> Sent: Tuesday, July 29, 2014 15:15 PM
> To: ProjectVRM list
> Cc: Doc Searls; David Weinberger; Savage, Christopher; Mansour Raad
> Subject: [projectvrm] Your Blink, please. Best GRM brand for a 3-month
> hashtag campaign: #SMARTvote14 or #NEWvote14?
> 
> We're encouraging 8 "tribes" of issues champions to vote this year:
> FEMvote14, STEMvote14, IMMvote14, FAIRvote14, NETvote14, VETvote14,
> NSAvote14, HOTvote14.
> 
> Each is a powerful tribe whose members have tuned out brands like
> Democrats, Republicans or Senator Gonnabe and, often, the "voting" brand.
> 
>  ==> What should we call the project? #SMARTvote14 or #NEWvote14? <==
> 
> Thanks for your advice,
> 
> Britt Blaser
> _____________________________________
> 
> The project's based on the tribal marketing gospel according to Seth Godin
> <http://ngov.us/1xvbv0r> and Victory Lab by Sasha Issenberg
> <http://ngov.us/1kl3ZEV>. Since GRM's a fork of VRM, it's memberless,
> essentially unowned, unmonetized and the least tangible external
> scaffolding we can manage, sponsored by the NewGov Foundation and the
> League of Technical Voters.
> 
> But: the GEOvoter API will capture and persistently display location-aware
> tagged media in their political boundaries: state, Congressional district,
> state senate district, state house district, county, city and city council
> district (ward). With any luck, their Reps will realize that they
> represent more than the loud angry people. After the election, message
> authors will be invited to join formal issues groups at NewGov.US.
> 
> *Tags
> 
> 
> - #FEMvote14          Women voters and men who love them, supporting
> women's issues
> - #STEMvote14 Jobs and education in Science, Technology, Engineering &
> Math
> - #IMMvote14          Common sense immigration policy
> - #FAIRvote14 Smarter, fairer voting
> - #NETvote14          Open and free Internet
> - #VETvote14          Keep America's promises
> - #NSAvote14          Voters against Big Brother
> - #HOTvote14          Keep the heat on Congress to cool the world