Text archives Help


Re: [projectvrm] Anyone heard of Trust-Based Marketing?


Chronological Thread 
  • From: sylvain willart < >
  • To: Adrian Gropper < >
  • Cc: ProjectVRM list < >
  • Subject: Re: [projectvrm] Anyone heard of Trust-Based Marketing?
  • Date: Tue, 22 Jul 2014 22:00:25 +0200

Glen Urban is one of the most respected marketing scholar of our time (IMO of course). He began its work on trust quite a while ago (2000 I think). But I am not really aware of its consulting activities.
If you click through its working paper page, you'll find very good pieces of work on trust
http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=26102 (the first one seems to be behind paywall but it's not: the working paper version is available for download)

Sylvain


2014-07-22 21:45 GMT+02:00 Adrian Gropper < " target="_blank"> >:
Click on the little rectangles to read the pitch.

--
Adrian




Archive powered by MHonArc 2.6.19.