Re: [projectvrm] Creating Reciprocal Value Through Operational Transparency

[Iain Henderson < >]

Nice benchmarking tool thanks. I used to run something similar called The 
Trust Index (example top level output attached), which looked at the extent 
to which an individual might trust an organisation based on their privacy and 
data protection practices. That was before privacy became such a hot topic - 
might need to dust that down!!!!


Cheers

Iain

Attachment: Trust Index Output.pdf
Description: Adobe PDF document

On 17 Jul 2014, at 14:22, Graham Reginald Hill 
<
 >
 wrote:

> Hi Don
>  
> The transparency that the working paper talks about is customers being able 
> to see what is going on. Fast.MAP together with Opt-4 have developed a Data 
> Permission Benchmark 
> (http://www.fastmap.com/data-permissions-benchmark.aspx) that helps 
> companies test permission statements prior to implementing them in their 
> marketing. Permission statements are tested against 14 different factors:
> Clarity
> Trustworthiness
> Honesty
> Flexibility
> Appeal
> Invitation
> Reasurrance
> Gives confidence
> Rewards the customer
> Gives the customer control
> Welcoming
> Vales the customer
> Gives the customer choice, and 
> Keeps data safe. 
> As these factors have been empirically tested (in terms of whether 
> statements created with them in mind lead to higher degrees of customers 
> giving permission to use their data) they might make a useful starter with 
> which to think about what to do to make data processes more transparent, 
> e.g. what would an 'honest' data operation look like to a customer. This 
> shouldn't be rocket science. But it does require a modicum of design 
> research or ethnography. YouTube might conceivably be part of the 
> implementation of transparent data operations.
>  
> Best regards from Cologne, Graham
>  
> PS. As Winston Churchill said, "A fanatic is one who can't change his mind 
> and won't change the subject."
> -- 
> Dr. Graham Hill
> 
 
> UK +44 7564 122 633
> DE +49 170 487 6192
> http://twitter.com/GrahamHill
> http://www.linkedin.com/in/grahamhill
> http://www.customerthink.com/graham_hill
> 
> Partner
> Optima Partners
> http://www.optimapartners.co.uk
> 
> Senior Associate
> Nyras Capital
> http://www.nyras.co.uk
>  
>  
> Gesendet: Donnerstag, 17. Juli 2014 um 13:08 Uhr
> Von: "Don Marti" 
> <
 >
> An: "Katherine Warman Kern" 
> <
 >
> Cc: "Graham Reginald Hill" 
> <
 >,
>  "Doc Searls" 
> <
 >,
>  "ProjectVRM list" 
> <
 >
> Betreff: Re: [projectvrm] Creating Reciprocal Value Through Operational 
> Transparency
> So transparency like an "open kitchen" for database
> marketing?
> 
> "We're going to discuss our use of customer data at this
> meeting, so it's going on YouTube!"
> 
> I might watch that.
> 
> (Also, "fanatic" is what the spammers called
> spam-filtering mail server administrators in the
> 1990s. The people on the back cars of the technology
> adoption train might not see the problem up ahead yet,
> but that doesn't mean they're pro-trainwreck.)
> 
> Don
> 
> begin Katherine Warman Kern quotation of Thu, Jul 17, 2014 at 06:55:50AM 
> -0400:
> >
> > Graham, fascinating. Yesterday I heard Airely being interviewed about 
> > lying and he spoke to the mental trade-off one makes when making a white 
> > lie. "Is it better to hurt someone by telling the truth or telling a 
> > white lie" for example is a moral trade-off.
> >
> > He says that rationalizing mental process goes on all the time and 
> > proposes that the less transparent or direct the act of lying or cheating 
> > the less value one places on the morale consequences.
> >
> > The implications for a surreptitious relationship between business and 
> > customer are that a face to face transaction is more honest in both 
> > directions. But more distance between them and the rationalizing begins.
> >
> > K-
> >
> > Katherine Warman Kern
> > @comradity
> >
> > > On Jul 17, 2014, at 5:57 AM, "Graham Reginald Hill" 
> > > <
 >
> > >  wrote:
> > >
> > > Hi Doc
> > >
> > > This Harvard Business School working paper on Creating Reciprocal Value 
> > > Through Operational Transparency is interesting
> > > http://hbswk.hbs.edu/item/7549.html
> > >
> > > Although it talks about creating value for customers through 
> > > transparency in service operations, I wonder whether this is 
> > > transferable to transparency in data operations too. The challenge is 
> > > to show that is actuually would or does create reciprocal value for 
> > > customers, not that it should creeate value (because the privacy 
> > > fanatics would wish it so).
> > >
> > > Thoughts?
> > >
> > > Best regards from Cologne, Graham
> > > --
> > > Dr. Graham Hill
> > > 
 
> > > UK +44 7564 122 633
> > > DE +49 170 487 6192
> > > http://twitter.com/GrahamHill
> > > http://www.linkedin.com/in/grahamhill
> > > http://www.customerthink.com/graham_hill
> > >
> > > Partner
> > > Optima Partners
> > > http://www.optimapartners.co.uk
> > >
> > > Senior Associate
> > > Nyras Capital
> > > http://www.nyras.co.uk
> 
> --
> Don Marti
> http://zgp.org/~dmarti/
> 
 

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