Re: [projectvrm] Creating Reciprocal Value Through Operational Transparency

[Don Marti < >]

So transparency like an "open kitchen" for database
marketing?

"We're going to discuss our use of customer data at this
meeting, so it's going on YouTube!"

I might watch that.

(Also, "fanatic" is what the spammers called
spam-filtering mail server administrators in the
1990s.  The people on the back cars of the technology
adoption train might not see the problem up ahead yet,
but that doesn't mean they're pro-trainwreck.)

Don

begin Katherine Warman Kern quotation of Thu, Jul 17, 2014 at 06:55:50AM 
-0400:
> 
> Graham, fascinating. Yesterday I heard Airely being interviewed about lying 
> and he spoke to the mental trade-off one makes when making a white lie. "Is 
> it better to hurt someone by telling the truth or telling a white lie" for 
> example is a moral trade-off.
> 
> He says that rationalizing mental process goes on all the time and proposes 
> that the less transparent or direct the act of lying or cheating the less 
> value one places on the morale consequences. 
> 
> The implications for a surreptitious relationship between business and 
> customer are that a face to face transaction is more honest in both 
> directions. But more distance between them and the rationalizing begins.
> 
> K-
> 
> Katherine Warman Kern
> @comradity
> 
> > On Jul 17, 2014, at 5:57 AM, "Graham Reginald Hill" 
> > <
 >
> >  wrote:
> > 
> > Hi Doc
> >  
> > This Harvard Business School working paper on Creating Reciprocal Value 
> > Through Operational Transparency is interesting
> > http://hbswk.hbs.edu/item/7549.html
> >  
> > Although it talks about creating value for customers through transparency 
> > in service operations, I wonder whether this is transferable to 
> > transparency in data operations too. The challenge is to show that is 
> > actuually would or does create reciprocal value for customers, not that 
> > it should creeate value (because the privacy fanatics would wish it so).
> >  
> > Thoughts?
> >  
> > Best regards from Cologne, Graham
> > -- 
> > Dr. Graham Hill
> > 
 
> > UK +44 7564 122 633
> > DE +49 170 487 6192
> > http://twitter.com/GrahamHill
> > http://www.linkedin.com/in/grahamhill
> > http://www.customerthink.com/graham_hill
> > 
> > Partner
> > Optima Partners
> > http://www.optimapartners.co.uk
> > 
> > Senior Associate
> > Nyras Capital
> > http://www.nyras.co.uk

-- 
Don Marti                    
http://zgp.org/~dmarti/