Re: [projectvrm] Disruption and consumer power

[Don Marti < >]

begin Doc Searls quotation of Sun, Jun 22, 2014 at 07:23:05AM +0100:

> I think there are two reasons why the Scobles of the world are yakking 
> against privacy advocacy. One is that they feel threatened. The other is 
> that what they feel threatened by is more talk than action — at least on 
> the surface. In fact there is action going on.
>
> The most popular VRM tools so far are ad/tracking blockers and on-demand 
> services like Uber. These together are a baby elephant in the room of 
> direct-response advertising-driven Business As Usual. (I use that qualifier 
> because brand advertising — the kind that addresses populations but doesn't 
> get personal — doesn't threaten privacy.) The big noise the baby elephant 
> makes today is mostly about privacy and rudeness. This is necessary and 
> important noise, and it's what's driving policy all over the place.

The biggest noise on the policy front here is the US
Senate on "data brokers"...

  Rockefeller has never believed that self-regulation
  by the DMA or any other industry is enough to
  protect consumers' privacy. He is expected to
  give the industry, which is virtually invisible
  to consumers, a bad report card for failing
  to make their practices transparent or giving
  consumers options to access, correct, or delete
  the information collected about them.

  The report didn't make any legislative
  recommendations, although staffers said Rockefeller
  is likely to draft legislation. It's certainly an
  issue Rockefeller isn't going to let go in his last
  year in the Senate before he retires.

  
http://www.adweek.com/news/technology/senate-commerce-report-says-data-brokers-operate-behind-veil-secrecy-154579

The most likely result of this will be another
CAN-SPAM: a law that nails down and allows the
worst practices, while increaing costs of entry
for startups.

So if you're in Scoble's business -- making noise
about startups -- anything that makes the industry
slower and more boring is bad news.

Bonus links:

  Outbrain gets slammed for deceptive content recommendations
  
http://venturebeat.com/2014/06/18/sideboob-kardashian-bikini-madness-outbrain-gets-slammed-for-deceptive-content-recommendations/

...but Consumers love Relevant Messages from Brands! department:

  "Like Nest customer data, Dropcam will come under
  Nest’s privacy policy, which explains that
  data won’t be shared with anyone (including
  Google) without a customer’s permission.
  Nest has a paid-for business model and ads are
  not part of our strategy. In acquiring Dropcam,
  we’ll apply that same policy to Dropcam too."
  https://nest.com/blog/2014/06/20/the-nest-family-is-growing/

> More quietly, however, development is also happening. While some is toward 
> protection and concealment, some is also toward better expression of demand 
> and better communication between demand and supply — and not just toward 
> demand for new stuff. In other words, it's on the "own cycle" and not just 
> the "buy cycle."

> Some of the development in the own cycle is happening with co-creation of 
> CX and CRX — customer relationship experience. There will be much more.
> 
> I'm curious to see how personal cloud development work exposed through the 
> Respect Network launch over the next few weeks will change the overall 
> conversation.
> 
> Doc
> 
> > begin Mary Hodder quotation of Sat, Jun 21, 2014 at 04:34:21PM -0700:
> >> 
> >> Don,
> >> 
> >> I get what you are saying below.. about the see-saw quasi-balance 
> >> between two sides (spammers vs. email anti-spammers)..
> >> 
> >> My point below that you quoted.. is more about the arguing, or "hating" 
> >> as the Scoble post and follow-on comments discussed (his supporters said
> >> that the privacy people where hating on Scoble -- but Scoble was kind of 
> >> hating on the privacy advocates he perceives as extreme)..
> >> 
> >> For me the spam / anti-spam war or the surveillance vs. total privacy 
> >> both function at the extremes.. even if they settle into something that 
> >> appears balanced
> >> but where the sides exist at the extremes.
> >> 
> >> Living at the extremes, talking from the extremes is not a helpful 
> >> conversation, even if it makes people feel good to hate on something 
> >> they don't like
> >> or can't have empathy toward people that are different from themselves. 
> >> 
> >> And my point was that there is a middle, a conversational middle where 
> >> it's not about extremes only where they tend to devolve into fights, 
> >> trolling, hating, etc.
> >> 
> >> One of the challenges I see for Project VRM is how to have a more middle 
> >> discussion, between parties that don't necessarily agree but who aren't 
> >> at or pushed to extremes.. to come up with something rational and 
> >> balanced that allows individuals to be respected parties in digital 
> >> interaction.
> >> 
> >> mary
> >> 
> >> 
> >> 
> >> On Jun 21, 2014, at 11:22 AM, Don Marti wrote:
> >> 
> >>> begin Mary Hodder quotation of Fri, Jun 20, 2014 at 03:02:51PM -0700:
> >>> 
> >>>> Again.. it's a balance. We can still love our technology.. but 
> >>>> critically assess what is going on and deal with it accordingly.
> >>> 
> >>> We worry about technology imbalance the most.
> >>> 
> >>> Spammers used to have better technology than
> >>> end users (Canter and Siegel used a Perl script...
> >>> http://www.wired.com/2010/04/0412canter-siegel-usenet-spam/
> >>> ).  People worried about spam.  Then companies
> >>> chose sides and it all settled down to an
> >>> electricity-wasting spam vs. antispam background
> >>> struggle.
> >>> 
> >>> Today, surveillance marketing is ahead technically.
> >>> The worst part of the problem is that the business
> >>> has not yet consolidated, and everyone thinks that
> >>> his or her company can get a piece of it. 
> >>> 
> >>> (Will be interesting to watch IT vendors switch
> >>> sides as their Big Data Rush claims fail to pan out.
> >>> If you think today's FUD is bad, get ready for ads
> >>> that appeal to the hard-wired UNSEEN ENEMY IS WATCHING
> >>> YOU circuit in our monkey brains...)
> >>> 
> >>> Bonus link:
> >>> Why A San Francisco Coffee Shop Stopped Tracking
> >>> Customers' Phones
> >>> http://www.forbes.com/sites/kashmirhill/2014/06/20/why-a-san-francisco-coffee-shop-stopped-tracking-customers-phones/
> >>> 
> >>> (there is also a Kashmir Hill RSS feed...
> >>> http://www.forbes.com/sites/kashmirhill/feed/
> >>> )
> >>> 
> >>> -- 
> >>> Don Marti                    
> >>> http://zgp.org/~dmarti/
> >>> 
 
> >> 
> > 
> > -- 
> > Don Marti                    
> > http://zgp.org/~dmarti/
> > 
 
> 

-- 
Don Marti                    
http://zgp.org/~dmarti/