Before last IIW I looked back at the VRM principles. They are
Project VRM principles
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- Customers must enter relationships with vendors as independent actors.
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- Customers must be the points of integration for their own data.
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- Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.
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- Customers must be able to assert their own terms of engagement.
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- Customers must be free to express their demands and intentions outside of any one company's control.
I have two questions.
1. Are these 100% spot on? (They seem OK to me but devil is always in the detail)
2. Do we foresee an environment in which some "true VRM" companies are publicly said to conform to these principles, whilst some "faux VRM" companies are called out for VRM-washing, or purporting to put the individual in control when in fact they create a new proprietary dependency? (eg
ownyourowndata.com had Ts&Cs saying "any data you enter into our web sute becomes the property of ownyourowndata Inc or similar). How will that work? Will that be indpendent voices? Does someone take up the role of declaring who's in and who's out?
A lot might ride on this. I think we're well into the stage where it's needed. Alan & Liz over at Ctrl-Shift report hopeful new VRM businesses launching at rate of > one per week last year.