Re: [projectvrm] Some possibly VRooMy stuff from the NYTimes R&D lab

[Doc Searls < >]

Good one, Don. Thanks. I especially like... (scroll down)...

On Apr 17, 2014, at 6:09 PM, Don Marti 
<
 >
 wrote:

> begin Doc Searls quotation of Thu, Apr 17, 2014 at 03:51:08PM -0400:
>> 
>> <http://blog.nytlabs.com/2014/04/07/in-the-loop-designing-conversations-with-algorithms/>
>> 
>> Angles: market conversations and the Internet of Things.
>> 
>> Thoughts?
> 
> "Transparency" seems to be the first thing that
> people come up with when they start thinking about
> surveillance marketing.  Let's make the vendors be
> "transparent" about what they're doing, and the users
> can decide whether or not to participate.
> 
> But the problem with transparency is exactly that
> it does require people to spend time thinking about
> surveillance marketing.  This doesn't seem like a
> problem to people who already spend time thinking
> about surveillance marketing. It doesn't impose any
> extra work on them.  But for normal people there are
> only so many hours in the day, and little time to
> think about some new business model.
> 
> In the best case -- secure, well-communicated
> transparency -- privacy becomes limited not by the
> user's technical skill, but by the cognitive load
> on the user of understanding how he or she is being
> tracked in more and more situations.
> 
>  Jonathan Levitt, at Advertising Age...
>  "In-Store Cell Phone Tracking Pits Consumers Against
>  Retailers"
>  
> http://adage.com/article/digitalnext/store-cell-phone-tracking-pits-consumers-stores/292628/
> 
>  "Industry research shows that consumers overwhelmingly
>  reject cell phone tracking. In a recent OpinionLab
>  study of 1,042 consumers, 77.0% said that in-store
>  cell phone tracking was unacceptable, and 81.0% said
>  that they didn't trust retailers to keep their data
>  private and secure."
> 
... this:::::

> So here's the VRM-ish part of all this.  Users are
> already communicating about their privacy norms.
> There are vacant niches for information technology
> products and services to help the users enforce
> these norms.

Yep. Pure market opportunity.

Doc

> Don Marti                    
> http://zgp.org/~dmarti/
>