The article assumes that the digital traces are there and being used by advertisers et al anyway, so they should be made available to the individuals who generate the traces. Good things could then be done. Given the underlying presumption, I would agree with the author, and it’s VRMish. That being said it would be interesting to see this written from the point of view of an adversary or ill wisher. Say, for example, from the point of view of an authoritarian government. What could they do with these digital traces. The technology is available for use in democratic and non-democratic states alike.What would make it really VRM is if the actually creation of the digital traces were placed under the control of the individual AND where the default is ‘no traces’.JWOn Apr 11, 2014, at 12:27 PM, Phil Windley < " target="_blank"> > wrote:Article in Communication of the ACM on what can be done with personal life traces.
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