Re: [projectvrm] Mobile is hitting the nuclear reset button

[Jim Bursch < >]

I meant Times Square simply as a cultural achievement of advertising.

Billboard advertising as a category has vastly improved in quality with the advent of large scale digital printing technology and large scale digital video.

Advertising production values have gone up across the board. The Super Bowls, Vogues, and Times Squares are where we first see the innovations and improvements that then spread across the industry.

By the way, please don't mistake me for an ad-industry apologist. I think ad-supported media is corrupt and corrupting and deserves to die. But to kill the beast we need to be clear on where there is armor and where the vital organs are located.

Jim Bursch
310-869-5340

 
 ">
 
http://mymindshare.com
@jimbursch

On 4/9/2014 8:45 AM, Don Marti wrote:

Sure, but the Super Bowl as an ad medium was always
the most regulated, high-end, and "curated".  Yes,
the budgets and production values have gone up and up,
but there was never a time when Super Bowl ads were
as low-class as say, email spam, or the Facebook ads
that older women seem to get:
  http://zgp.org/~dmarti/business/facebook-ads/

"Times Square outdoor advertising" is a category that
has gone from skeevy to high-class, but it seems like
a rare exception (that wouldn't have been possible
without the economic and legal changes in the whole
neighborhood, even the whole city).

Don

begin Doc Searls quotation of Wed, Apr 09, 2014 at 10:57:04AM -0400:

There are many distinctions to be made in the advertising business. 

As for Times Square... I dunno. It might be a cultural attainment of some kind, but it's also an exceptions (bold and flashy electronic billboards) that don't generalize well to the whole category. Another is Super Bowl ads. People go to both so they can witness the best exemples of a category they otherwise ignore or avoid.

Doc

On Apr 9, 2014, at 10:46 AM, Jim Bursch 
 
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 > wrote:

Some might argue that billboard advertising has attained a higher value as it has evolved with technology (Times Square comes to mind as another cultural attainment of advertising). And I suspect that billboards are the closest thing to a pure "ad medium" -- as opposed to some other medium to which ads are added. A distinction needs to be made between an "ad medium" and an "advertising-supported medium."
Jim Bursch
310-869-5340


 
 ">
 

@jimbursch

On 4/9/2014 7:28 AM, Doc Searls wrote:

I agree, though Vogue may be in a tie with other fashion/specialty magazines. The point is that the advertising itself is a kind of editorial, and adds value to the whole thing. Brand advertising at its best does that.

Still don't have an answer for Don's question, though.

Doc

On Apr 9, 2014, at 10:22 AM, Jim Bursch 

 
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 >
 wrote:

I think of Vogue magazine as the highest cultural attainment of advertising.
Jim Bursch
310-869-5340



 
 ">
 
http://mymindshare.com


@jimbursch

On 4/8/2014 11:44 AM, Don Marti wrote:

begin Doc Searls quotation of Tue, Apr 08, 2014 at 11:36:20AM -0400:

A fun find in the comments:



<http://crappy-mobile-ads.tumblr.com>

Yes, that's great.  (My favorite is the clippable
coupon. Yes, just a second while I take a pair of
bolt cutters to my phone...)

Advertising history question: has there
ever been an ad medium that has gone from
crappy/spammy/disreputable to higher value?  Or do
ad media get burned through never to recover?

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