Re: [projectvrm] Mobile is hitting the nuclear reset button

[Jim Bursch < >]

Some might argue that billboard advertising has attained a higher value as it has evolved with technology (Times Square comes to mind as another cultural attainment of advertising). And I suspect that billboards are the closest thing to a pure "ad medium" -- as opposed to some other medium to which ads are added. A distinction needs to be made between an "ad medium" and an "advertising-supported medium."

Jim Bursch
310-869-5340

 
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@jimbursch

On 4/9/2014 7:28 AM, Doc Searls wrote:

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I agree, though Vogue may be in a tie with other fashion/specialty magazines. The point is that the advertising itself is a kind of editorial, and adds value to the whole thing. Brand advertising at its best does that.

Still don't have an answer for Don's question, though.

Doc

On Apr 9, 2014, at 10:22 AM, Jim Bursch 
 
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 > wrote:

I think of Vogue magazine as the highest cultural attainment of advertising.
Jim Bursch
310-869-5340


 
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http://mymindshare.com

@jimbursch

On 4/8/2014 11:44 AM, Don Marti wrote:

begin Doc Searls quotation of Tue, Apr 08, 2014 at 11:36:20AM -0400:

A fun find in the comments:


<http://crappy-mobile-ads.tumblr.com>

Yes, that's great.  (My favorite is the clippable
coupon. Yes, just a second while I take a pair of
bolt cutters to my phone...)

Advertising history question: has there
ever been an ad medium that has gone from
crappy/spammy/disreputable to higher value?  Or do
ad media get burned through never to recover?

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