Re: [projectvrm] Mobile is hitting the nuclear reset button

[Doc Searls < >]

I agree, though Vogue may be in a tie with other fashion/specialty magazines. 
The point is that the advertising itself is a kind of editorial, and adds 
value to the whole thing. Brand advertising at its best does that.

Still don't have an answer for Don's question, though.

Doc

On Apr 9, 2014, at 10:22 AM, Jim Bursch 
<
 >
 wrote:

> I think of Vogue magazine as the highest cultural attainment of advertising.
> Jim Bursch
> 310-869-5340
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> 
 
> http://mymindshare.com
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> @jimbursch
> 
> On 4/8/2014 11:44 AM, Don Marti wrote:
>> begin Doc Searls quotation of Tue, Apr 08, 2014 at 11:36:20AM -0400:
>> 
>> 
>>> A fun find in the comments:
>>> 
>>> 
>>> <http://crappy-mobile-ads.tumblr.com>
>> Yes, that's great.  (My favorite is the clippable
>> coupon. Yes, just a second while I take a pair of
>> bolt cutters to my phone...)
>> 
>> Advertising history question: has there
>> ever been an ad medium that has gone from
>> crappy/spammy/disreputable to higher value?  Or do
>> ad media get burned through never to recover?
>> 
>> 
>