Re: [projectvrm] Q: value of qualified vs unqualified lead

[Jim Bursch < >]

The problem is that in order for the customer to pick the ads they like to see, they have to sort 
through a lot of ads they don't like.

What's needed is a system that does the following:

1. Sort ads to maximize the probability that the customer will see ads they like (i.e. targeting 
based on customer-provided and customer-controlled data).
2. Enable customer feedback to learn what is, in fact, liked and disliked by 
the customer.

In such a system there is risk -- there is risk that the customer will see an ad that they don't 
like (it's irrelevant, untimely, ugly, whatever), thus wasting the customers time and attention. The 
burden of that risk needs to be placed on the advertiser. In other words, the advertiser needs to 
pay a risk premium which compensates the consumer for wasted time/attention when their ad misses the 
mark.

Hmmm... if only someone could build such a such a system. Wait! Someone has! 
It's call MyMindshare.com.

Jim Bursch
310-869-5340

 
@jimbursch

On 3/18/2014 10:36 AM, Johannes Ernst wrote:
> If this is even remotely right, may I ask what we are all doing here?
>
> Why aren't we busy setting up ad servers which are doing what ad servers do, 
> except that the customer picks what ads they like to see?
>
> Ad serving very clearly is a business. Stands to reason that thus ad serving 
> at 3, 5, 10 or 10,000 times the revenue per ad is a business, too.
>
> (If you build this, would love to bundle it on Indie Box)
>
> On Mar 18, 2014, at 7:35, Joyce Searls 
> <
>  >
>  wrote:
>
> > Way off. More like 5-10,000 times as much or more, depending on how it's 
> > qualified.
> > Qualified leads are less like advertising and more like commission.
> >
> > Joyce
> >
> > On Mar 17, 2014, at 5:21 PM, Johannes Ernst 
> > <
> >  >
> >  wrote:
> >
> > > Somebody on this list might know this ...
> > >
> > > What is the relationship between the value (to an advertiser) of a qualified 
> > > lead vs. an unqualified lead?
> > >
> > > E.g. how much more might a car company pay to put an ad in front of me if I 
> > > am looking to buy a new car in the next month, vs. me not looking?
> > >
> > > If I guessed "three times as much" would my guess be totally off?
> > >
> > > Thanks, and cheers,
> > >
> > >
> > > Johannes.
>
>
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