Re: [projectvrm] Q: value of qualified vs unqualified lead

[Johannes Ernst < >]

If this is even remotely right, may I ask what we are all doing here?

Why aren't we busy setting up ad servers which are doing what ad servers do, 
except that the customer picks what ads they like to see?

Ad serving very clearly is a business. Stands to reason that thus ad serving 
at 3, 5, 10 or 10,000 times the revenue per ad is a business, too.

(If you build this, would love to bundle it on Indie Box)

On Mar 18, 2014, at 7:35, Joyce Searls 
<
 >
 wrote:

> Way off. More like 5-10,000 times as much or more, depending on how it's 
> qualified. 
> Qualified leads are less like advertising and more like commission.
> 
> Joyce
> 
> On Mar 17, 2014, at 5:21 PM, Johannes Ernst 
> <
 >
>  wrote:
> 
>> Somebody on this list might know this ...
>> 
>> What is the relationship between the value (to an advertiser) of a 
>> qualified lead vs. an unqualified lead?
>> 
>> E.g. how much more might a car company pay to put an ad in front of me if 
>> I am looking to buy a new car in the next month, vs. me not looking? 
>> 
>> If I guessed "three times as much" would my guess be totally off?
>> 
>> Thanks, and cheers,
>> 
>> 
>> Johannes.
>> 
>