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Here! Here! Graham.
The problem with most “technology” is that it tries to force the user into a one-size fits all methodology (accept these Ts & C’s or don’t use this service/app). If VRM’s goal is treat the customer like a customer – to allow them to interact with their
preferred merchants (or healthcare providers or auto brands) on terms that are agreeable to both - then a certain amount of choice and flexibility (on both party’s parts) are required.
While I’d rather see companies err on the side of privacy and respect, forcing “total control” on someone who doesn’t want it can have just as deleterious an effect as taking control away from someone who does want it. A really good sales person (or doctor)
adjusts their approach based upon what he or she learns about the customer/patient. In the future, really good VRMy technology should do the same. (I know this is easier said than done, but I believe strongly, that this should be the goal we all strive towards).
Liz
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Elizabeth Coker
Vice President, Marketing
Web site: www.3pmobile.com
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From: Graham Hill <
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>
Date: Monday, February 17, 2014 at 11:11 AM To: Adrian Gropper < "> > Cc: ProjectVRM list < "> > Subject: Re: [projectvrm] Who owns data generated by 'connected cars' sensor slurpers?… Some Common Sense
Hi Adrian
Not all chronically-ill patients, (and I assume not all car drivers), want as much control over their data as you seem to do. For example, McColl Kennedy et al in a recent paper on 'Health Care Customer Value Cocreation Practice Styles' (http://www.sdlogic.net/uploads/2/7/3/5/2735531/mccoll-kennedy_et_all__jsr_2012.pdf)
identified five different styles of co-creation in cancer patients, ranging from 'passive compliers' who complied with the instructions they were given to the 'team managers' who wanted to organise everything abut their treatment, handling and recovery.. Each
patient had a dominant style which they preferred to work within. If they had all been forced to operate as the most active - team managers - the health outcomes for the other four types of patient would have been worse than if allowed to operate under their
own preferred style. Interestingly, almost half of the patients were identified as preferring the passive compliant style.
I suggest it is MORALLY WRONG to insist that all drivers be forced to adopt the policies demanded by the most demanding of car-driving data users. Any regulations, codes of behaviour or best practices developed should suit the needs of all drivers, from
the most data-demanding to those who couldn't give a tinker's cuss! It would be a criminal shame if the medical needs of an unconscious driver lying in a car wreck were to be overruled by an over-zealously constructed data usage agreement that required active
consent from the dying driver.
Common sense would dictate that we put the VRM ideology to one side and work on a pragmatic set of best practices that are in the interests of ALL DRIVERS, not just of a few obsessive zealots. Thankfully, automobile telematics should be a whole lot simpler
than oncology treatment. That doesn't mean that the same approach couldn't be taken to identify their preferred styles.
Best regards from Cologne, Graham
On 17 Feb 2014, at 17:43, Adrian Gropper <
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Dr. Graham Hill
UK +44 7564 122 633
DE +49 170 487 6192
Partner
Optima Partners
Senior Associate
Nyras Capital
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