[projectvrm] Chris Hoofnagle's Behavioral Advertising Paper

[Marc Lauritsen < >]

Looks interesting - http://www.techpolicy.com/Blog/January-2014/Chris-Hoofnagle-s-Privacy-Paper-on-Behavioral-Adve.aspx

"We empirically demonstrate that advertisers are making it impossible to avoid online tracking. Advertisers are so invested in the idea of a personalized web that they do not think consumers are competent to decide to reject it. We argue that policymakers should fully appreciate the idea that consumer privacy interventions can enable choice, while the alternative, pure marketplace approaches can deny consumers opportunities to exercise autonomy."

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Marc Lauritsen
Capstone Practice Systems
Author of The Lawyer's Guide to Working Smarter with Knowledge Tools
Co-editor of Educating the Digital Lawyer and Justice, Lawyering and Legal Education in the Digital Age
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