Re: [projectvrm] The 'R' in VRM

["Nathan Schor" < >]

T. Rob,

Thought provoking, as usual, but in one area you may not have reached far enough.

If I eventually decide to buy, a retailer may find my intent signal interesting.  But nearly all of my investment in time and effort occurs well before I ever get to that point. 

‘interesting’ may not be the best description, ‘very valuable’ is more accurate. As you’ve pointed out, while a prospective customer advances through the buy process they expand considerable energy in evaluating and eventually satisficing among the numerous options, thereby adding substantial informational value at each step. This process results in, as Doc puts it,

‘… intentionality that is unambiguous and ready to send a clear economic signal.’

Surely that processed structured information is a valuable cognitive asset that vendors would eagerly bid for. Of all the dozens of fields which compose personal data, purchasing intent is patently the most commercially viable.

 

Nathan Schor 305.632.1368 ">