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Re: [projectvrm] The Explosive Growth in Intent Marketing


Chronological Thread 
  • From: Katherine Warman Kern < >
  • To: Graham Hill < >
  • Cc: Doc Searls < >, ProjectVRM list < >
  • Subject: Re: [projectvrm] The Explosive Growth in Intent Marketing
  • Date: Thu, 5 Sep 2013 05:20:46 -0400
Graham, doesn't the article answer your question? 

In terms of where the biggest disruption may be coming from, Davidson says to pay close attention to the “emerging” group at the bottom of the landscape, especially personal data platforms such as Fitbit, which enable consumers to start tracking and modeling their own intent. Davidson says KBS+ isn’t sure exactly how that will play out, but that it will be highly disruptive and could significantly impact the way brands market themselves to consumers.



Read more: http://www.mediapost.com/publications/article/208273/kbs-simplifies-internet-marketing-drops-an-r-a.html#ixzz2e0ZyiM4l

Katherine Warman Kern
www.comradity.com
@comradity
203-918-2617

On Sep 5, 2013, at 1:36 AM, Graham Hill < "> > wrote:

Hi Doc

At its heart VRM is about SIGNALLING intent. There is a whole ecosystem of marketers, tools and data collection being developed to HARVEST customer intent in real-time and to act upon it. This article sets out some of the key players in the explosive growth of the ecosystem.


As the intent data ecosystem rapidly grows in size and caability, why SHOULD a marketer look to VRM as the solution to his intent data chalenges rather than to one of these tools. This is a question, not a rhetorical statement.

Best regards from Cologne, Graham



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