Re: [projectvrm] This Student Project Could Kill Digital Ad Targeting - Ad Age Mobile

[Drummond Reed < >]

On Mon, Jul 8, 2013 at 2:11 PM, Don Marti < " target="_blank"> > wrote:

If regular people like being tracked, why is there a
"Please be assured that your zip code will not be
used for marketing purposes" sticker on gas pumps?

  http://zgp.org/~dmarti/business/gas-pump-test/

(Added actual gas pump sticker photo to that post.
Doc, feel free to lift it to show to IAB if you like.)

I love it! Doc, I think this is a great point to make at IAB - the "masses" are starting to wake up to how tracked they really are. (If nothing else, Facebook is teaching them.)