Re: [projectvrm] This Student Project Could Kill Digital Ad Targeting - Ad Age Mobile

[Don Marti < >]

begin Mary Hodder quotation of Mon, Jul 08, 2013 at 12:33:34PM -0500:

> > Today, we're seeing a similar pattern with targeted
> > ads.  "If those weird radicals will just get out of
> > the way, regular users want to be tracked!"
> 
> There was some other research done in 2003-4 that showed two things:
> 
> for every $ spent on privacy or personal data control by a site, there was 
> an $8 return,
> AND
> if sites and services satisfied the 2% of "weird radicals" they would 
> "approve" the sites
> and services to the other 98%. (I'm trying to track down this stat.. and 
> will forward when I have it --
> but it was quoted on stage at BlogOn 2004 at UCBerkeley -- the first place 
> to use the term "social media"
> and it stuck.. obviously).
> 
> That's the way privacy and personal data controls worked then.. and it 
> works that way now - per more recent
> research.

Sounds like great research.  I CAN HAZ LINKS?!?!?!1?

> Basically... the people who want privacy and personal data control (and at 
> Customer Commons
> we showed that it was 92% of the population in our recent research this 
> spring, 2013) ask 
> the "weird radicals" and then do whatever they say.  Regular people don't 
> want to know that
> much, but given the option, they do want privacy / data control.

If regular people like being tracked, why is there a
"Please be assured that your zip code will not be
used for marketing purposes" sticker on gas pumps?

  http://zgp.org/~dmarti/business/gas-pump-test/

(Added actual gas pump sticker photo to that post.
Doc, feel free to lift it to show to IAB if you like.)

-- 
Don Marti                      +1-510-332-1587 (mobile)
http://zgp.org/~dmarti/        Alameda, California, USA