Re: [projectvrm] This Student Project Could Kill Digital Ad Targeting - Ad Age Mobile

[Liz Coker < >]

Yes.  Had read this.  As you can see in this article, if you push the ad industry they push back.  They will simply find another way to preserve their businesses.  (the highlights/emphasis below are mine).

http://www.mediapost.com/publications/article/203956/iab-one-in-five-users-send-do-not-track-request.html

"Zaneis says that the high numbers of people with active do-not-track signals means that “it is no longer tenable” for the ad industry to allow consumers to opt out of online behavioral advertising by setting a do-not-track signal. Instead, the ad industry appears to be proposing to “de-link” or “de-identify” data about users who activate do-not-track headers. Such measures potentially could make it harder to determine people's names based solely on data about the Web sites they visit, but that depends on the methods used to “de-identify” the data."

That being said – this approach does not build trust and transparency into anything.  It just creates more chaos.  If a site detected you were from Narnia, then it could resort to other methods to try to ascertain your 'true identity".  And will users remember to "turn it off" every time they want to transact in VRM mode? Likely not – too much hassle. I'm sure most of us understand why she did this, but, IMO, for VRM to succeed we need a a system based upon accuracy and respect, not obfuscation.  

Liz

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Elizabeth Coker 

Vice President, Marketing
3PMobile
Boulder, CO  USA


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From: John S James < "> >
Date: Saturday, July 6, 2013 11:42 PM
To: "T.Rob" < "> >
Cc: Eaon < "> >, ProjectVRM list < "> >
Subject: Re: [projectvrm] This Student Project Could Kill Digital Ad Targeting - Ad Age Mobile

Extreme VRM?

http://adage.com/article/privacy-and-regulation/student-project-kill-digital-ad-targeting/242955/

John

On Thu, Jul 4, 2013 at 10:10 AM, T.Rob < " target="_blank"> > wrote:

Kinda reminds me of a loyalty card swapping program.

-----Original Message-----
From: Eaon [mailto: "> ]
Sent: Thursday, July 04, 2013 7:31 AM
To: ">
Subject: [projectvrm] This Student Project Could Kill Digital Ad Targeting -
Ad Age Mobile

Slight over claim in the headline but nice to see a creative approach to
deal with 'targeting' etc

http://m.adage.com/article?articleSection=privacyandregulation&articleSectio
nName=PrivacyandRegulation&articleid=http%3A%2F%2Fadage.com%2Farticle%3Farti
cle_id%3D242955

Sent from my Eye Phone=

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John S. James
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