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Re: [projectvrm] Sweden Bans Google Cloud Services Over Privacy Concerns


Chronological Thread 
  • From: Liz Coker < >
  • To: Peter Cranstone < >, Mary Hodder < >, T.Rob < >
  • Cc: ProjectVRM list < >
  • Subject: Re: [projectvrm] Sweden Bans Google Cloud Services Over Privacy Concerns
  • Date: Thu, 13 Jun 2013 22:19:32 +0000
  • Accept-language: en-US
I believe it would create what T.Rob calls a Big Signal.  It is the thing that makes all that big data more useful.


Liz
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Elizabeth Coker 
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3PMobile
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From: Peter Cranstone < "> >
Date: Thursday, June 13, 2013 3:02 PM
To: Mary Hodder < "> >
Cc: ProjectVRM list < "> >
Subject: Re: [projectvrm] Sweden Bans Google Cloud Services Over Privacy Concerns

Mary:

Thanks. What happens next is the ability to transmit two things:
  1. Intent
  2. Receptivity 
Imagine that you're able to transmit the following user (controlled) information to a VRM enabled vendor in real time. Think of these as 'headers' leaving the device in a 'format' that the VRM's current infrastructure can easily read…

1.     VRM_INTENT="YES"

2.     VRM_RECEPTIVITY_TO SALE="HIGH"


Now the second the vendor sees that 'context' he knows that he has a 'live prospect on the line' and the 'quality of the experience' goes way up. In the absence of that information it's 'business as usual'. All you need to do is send the signal that you're interested, once the other side sees it then there's an incentive to deliver more value.

Think how valuable just those two pieces of Metadata would be to 'Big Data'. 

It would change everything.




Peter
_________________________
Peter J. Cranstone
CEO.  3PMobile

From: Mary Hodder < "> >
Date: Thursday, June 13, 2013 12:26 PM
To: "Peter J. Cranstone" < "> >
Cc: ProjectVRM list < "> >
Subject: Re: [projectvrm] Sweden Bans Google Cloud Services Over Privacy Concerns

Peter..

That's a terrific diagram showing how things need to work so that you control your data.

I don't think the change will take that long, before we are collecting our data and putting it at our personal cloud.

Then the question is, what follows from companies on the right side of your diagram?
I hope, it's that they realize they need to provide good services, whether we pay for them, or get them free...

in order to interact with us.

mary


On Jun 13, 2013, at 12:28 PM, Peter Cranstone wrote:

Mary,

So how is "personal" or personally directed services (VRM) style different than general cloud services? And you answered the question perfectly - it's not "personal" unless the individual controls their own data, not just the use of the product  - Brilliant!

Which means for all this to work you have to control the collection, flow and use of your data from the device that you're using when you interact with the product/service. So the schematic becomes the following. You can store and control your data at one of two possible points – either directly on your device AND/OR through the Personal Cloud. They KEY though is EXACTLY as you've described it – it MUST be the user who transmits the intention behind the data and NOT the Content provider who ASSUMES the Intent.

From here it's easy to build a solution into the browser.

<304C4B61-922F-4EEB-8344-E6DAA5DC3368.png>


Peter
_________________________
Peter J. Cranstone
CEO.  3PMobile

From: Mary Hodder < "> >
Date: Thursday, June 13, 2013 9:43 AM
To: ProjectVRM list < "> >
Subject: [projectvrm] Sweden Bans Google Cloud Services Over Privacy Concerns

http://www.privacysurgeon.org/blog/incision/swedens-data-protection-authority-bans-google-apps/

"The ruling (By the Swedish Data Inspection Board) – which bans Google cloud products such as calendar services, email and data processing functions – is based on inadequacies in the Google contract. A risk assessment by the Board determined that the contract gives Google too much covert discretion over how data can be used, and that public sector customers are unable to ensure that data protection rights are protected.

"The assessment gives several examples of this deficiency, including uncertainty over how data may be mined or processed by Google and lack of knowledge about which subcontractors may be involved in the processing. The assessment also concluded that there was no certainty about if or when data would be deleted after expiration of the contract."


It's going to be a PR struggle to convince regular people that "personal" or personally directed services (VRM) style are different than general cloud services.. because I bet that Google would argue that Google apps are personally directed.. nothing happens unless the individual uses the services, from Google's perspective. But the individual's data  isn't controlled by the individual, VRM style.

So I think this will be the pivot point.. convincing the public, as well as the companies and governments, that it's not "personal" unless the individual controls their own data, not just the use of the product.  

And that struggle to be heard above the company's PR about what is VRM and what is not, what is "personal" and what is not, is key to this whole mess.

mary

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