[projectvrm] Digital ad banners

[Larry Smith < >]

A very good visualization of how internet ad banners are targeted and purchased: http://cmsummit.com/behindthebanner/ . 

The VRM question is how and where could the individual insert additional profiling information they desire? Most of the discussions about user data centers on blocking it (stop 3rd party cookies) or removing it (delete cookies). But to be truly effective, should there be a pro-active method for shaping and informing?

Or maybe Apple's patent 8,205,265 around hiding in plain site is the answer: http://venturebeat.com/2012/06/20/new-patent-will-apple-clone-you-to-save-you-from-big-brother/

   

      

Larry W. Smith | Partner
 +1 917 754 3904
www.thematix.com