Subject: Re: [projectvrm] Major VC thinks 'VRM is one answer (probably 'the' answer in the long run)'
Date: Thu, 11 Apr 2013 14:39:57 -0400
I don't think they see VRM as "insurmountable." They'd just rather seen deployments that are more downstream than what's out there so far.
Doc
On Apr 11, 2013, at 2:14 PM, Joe Serrano <333.
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I have had some communication with Nic. He is definitely watching VRM closely. What is even more of a shame is that for US based VC, VRM seems to be an insurmountable challenge.
I wonder if this is because privacy and control of data is more ubiquitous within the zeitgeist of the UK? Doc, have you had any conversations with US-based VC? It would be interesting to get your view on this.
He's right, because VRM is also not an e-commerce vendor thing. VRM is behind customer's hand that the vendor shakes.
The 'shopping experience' is the customer's, not the vendor's. VRM can help with that a lot. It's a shame we haven't done a better job of showing Nick how the implementation challenges are being met from the customer's side.
But, we can fix that. Nick is a good guy and I know he'll be eager to see what we're doing.
Nic Brisbourne of DJF has posted in the past on VRM’s potential. So I was excited when he titled a recent post ‘The next wave of ecommerce’, naively thinking he was referring to VRM in that title. Regrettably, not the case. So I took the opportunity to remind him where the true revolution is likely to occur. His reply to my comment includes the following encouraging and realistic assessment:
'VRM is one answer (probably ‘the’ answer in the long run) but the implementation challenges are such that I don’t think it is a practical solution for most ecommerce vendors today’