Re: [projectvrm] Major VC thinks 'VRM is one answer (probably 'the' answer in the long run)'

[Matt Hogan < >]

+1 on interest. If anybody has particular knowledge of US-based VC's who have a proclivity toward first party data, it would be helpful to compile a list. At the end of the day, we as developers do need capital partners to get the word out to the masses. 

 

Off the top of my head, We can all take a look at those VC's who've funded companies like personal and reputation (Kleiner, Bessemer, grotech) and assume that those VC's have some sort of a stake in VRM's success. Also, it looks like Firstmark has several companies that are VRM-ish, or at the very least focused on consumer/user-centricity and control of data. I doubt any of these VC's have an underlying, or should I say, overriding ethos planted in VRM sensibilities. But at the very least they would appear to be aware of the opportunity. 

All that said, VC's are in business to make money, so the best way to hedge a collapse in adtech is to have some VRM related investments and vice versa.  

On Thu, Apr 11, 2013 at 2:14 PM, Joe Serrano < " target="_blank"> > wrote:

I have had some communication with Nic. He is definitely watching VRM closely. What is even more of a shame is that for US based VC, VRM seems to be an insurmountable challenge. 

I wonder if this is because privacy and control of data is more ubiquitous within the zeitgeist of the UK?  Doc, have you had any conversations with US-based VC? It would be interesting to get your view on this.

~Joe

@333serrano 

On Thu, Apr 11, 2013 at 12:45 PM, Doc Searls < " target="_blank"> > wrote:

He's right, because VRM is also not an e-commerce vendor thing. VRM is behind customer's hand that the vendor shakes.

The 'shopping experience' is the customer's, not the vendor's. VRM can help with that a lot. It's a shame we haven't done a better job of showing Nick how the implementation challenges are being met from the customer's side.

But, we can fix that. Nick is a good guy and I know he'll be eager to see what we're doing.

Doc

On Apr 11, 2013, at 10:58 AM, "Nathan Schor" < " target="_blank"> > wrote:

Nic Brisbourne of DJF has posted in the past on VRM’s potential. So I was excited when he titled a recent post ‘The next wave of ecommerce’, naively thinking he was referring to VRM in that title. Regrettably, not the case. So I took the opportunity to remind him where the true revolution is likely to occur. His reply to my comment includes the following encouraging and realistic assessment:

'VRM is one answer (probably ‘the’ answer in the long run) but the implementation challenges are such that I don’t think it is a practical solution for most ecommerce vendors today’

http://www.theequitykicker.com/2013/04/10/the-next-wave-of-ecommerce/#comment-859540771

 

Nathan Schor

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