Re: [projectvrm] Major VC thinks 'VRM is one answer (probably 'the' answer in the long run)'

[Doc Searls < >]

He's right, because VRM is also not an e-commerce vendor thing. VRM is behind customer's hand that the vendor shakes.

The 'shopping experience' is the customer's, not the vendor's. VRM can help with that a lot. It's a shame we haven't done a better job of showing Nick how the implementation challenges are being met from the customer's side.

But, we can fix that. Nick is a good guy and I know he'll be eager to see what we're doing.

Doc

On Apr 11, 2013, at 10:58 AM, "Nathan Schor" < "> > wrote:

Nic Brisbourne of DJF has posted in the past on VRM’s potential. So I was excited when he titled a recent post ‘The next wave of ecommerce’, naively thinking he was referring to VRM in that title. Regrettably, not the case. So I took the opportunity to remind him where the true revolution is likely to occur. His reply to my comment includes the following encouraging and realistic assessment:

'VRM is one answer (probably ‘the’ answer in the long run) but the implementation challenges are such that I don’t think it is a practical solution for most ecommerce vendors today’

http://www.theequitykicker.com/2013/04/10/the-next-wave-of-ecommerce/#comment-859540771

 

Nathan Schor

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