Re: [projectvrm] Is it Time to Switch from VRM to PIDM

[Graham Hill < >]

Title: RE: [projectvrm] Re: [personal-clouds] Heads-up: Webinar today

Nathan

Personally, I much prefer Personal Identity Management =  PIDM over Vendor Relationship Management = VRM. PIDM speaks to a real and present issue in the mind of millions of potential users, namely, wresting back control of their identity in a way that suits them. Of the hundreds of ordinary people I speak to each week in my consulting work, many are concerned about their losing their identities, the rise of aggressive data collectors like Facebook, Google and Apple, and the little they get back from their data in return. In fact, many of them have personal stories of bad things that happened to their identity or to the identites of people they know. Practically none of these people are interested in actively managing their data as an interface to vendors as envisaged in VRM.

As this forum has lamented many times in the past. VRM's value proposition isn't valuable to ordinary folk out there. They are simply NOT INTERESTED in managing relationships with vendors; with the odd, one-off exception for big ticket items like switching power provider for a whole neighbourhood (happened to a friend who happens to be Director of Marketing for a big Scottish insurer). You can build VRM applications, but it is unlikely that users will come to use them. VRM enables a job-to-be-done that no normal person is interested in doing. PIDM on the other hand is a job that everyone wants to do (with minimal effort of course).

Perhaps it is time to switch the mental model from one powered by a tiny group that has a bee in its bonnet about advertising's abuse of customer data... to a much larger potential group that helps customers keep some semblance of control over their own identity.

The history of invention in general and startup invention in particular is that approximately 90% of startups fail. The single biggest reason they fail is because they didn't uderstand their target market's requirements in the first place. Don't be one of the 90%.

Best regards from Cologne, Graham

Am 14.03.2013 um 17:07 schrieb Nathan Schor:

I totally agree about bringing her up to speed. Here is a comment from her  report that  I use  as part of my pitch material:

“Expect aggressive acquisition attempts for the startups in this arena. Emerging PIDM (Personal Identity Management) startups have already caught venture capital attention — several have procured investments from major venture capital firms, and almost all have venture capital luminaries on their advisory boards.

Add to this the wealth of opted-in data they’ll soon have collected from savvy consumers, and it’s impossible to ignore how attractive these firms become for acquisition.”

– Personal Identity Management: Preparing for a World of Consumer-Managed Data

Although her nomenclature – PIDM (Personal Identity Management) – may cause confusion when compared to our VRM term, she is hugely influential amongst funders, so it would be great to have her appear at IIW. In fact, one of her colleagues attended the last session:

Eve Maler Principal Analyst Security Forrester 425.345.6756 617.613.8820 ">

If anyone has a relationship with Eve perhaps that could be a springboard for inviting Fatimah. 

Nathan Schor

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-----Original Message-----
From: Doc Searls [ ">mailto: ]
Sent: Thursday, March 14, 2013 8:07 AM
To: T-Rob
Cc: ProjectVRM list; ">
Subject: [projectvrm] Re: [personal-clouds] Heads-up: Webinar today

Good that you cross-posted it. I encourage people to attend it. Alas, I'll be in a meeting all afternoon, and won't make it.

Background: Fatemeh's blog:

<http://blogs.forrester.com/fatemeh_khatibloo>

We need to do a better job of keeping her current on what developers here are up to.

Doc

On Mar 14, 2013, at 10:08 AM, T-Rob < "> > wrote:

> Thought you all might be interested.  Deliberately cross-posting so if

> you reply, please remove the other list from distribution.

>

> -------------------------

> Webinar: Personal Data and Privacy - Is the consumer the boss?

> Date: March 14, 2013  |  Time: 2 pm ET / 11 am PT  |  Duration: 1 hour

>

> Companies and consumers are becoming increasingly aware of the value

> and risks associated with the collection, use, and dissemination of

> personal data. On the one hand, our personal data is the fuel behind

> our highly connected, increasingly digital lives. On the other hand,

> using it inappropriately can lead to damaging consequences.

>

> This webinar will explore Forrester Analyst Fatemeh Khatibloo's

> characterization of a new Personal Identity Management market as well

> as solutions for participating in the Identity Economy.

>

> Speakers:

> Fatemeh Khatibloo, Senior Analyst, Forrester Nick Crown, Director of

> Product Marketing, UnboundID

>

> http://www.fiercecio.com/offer/identitymanagement?source=stack

> -------------------------

>

> Not sure if this will be useful or just marketing for UnboundID,  I'd

> love to attend just to see which it is and what Fatemah is saying

> about digital identity, but have a conflict.

>

> -- T.Rob

>

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Dr. Graham Hill
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