[projectvrm] Imagining a world without cookies

[Anjali Ramachandran < >]

"The data crunching by the industry’s mass of third parties to many outsiders isn’t benefiting consumers. To normal people, the notion that “better ads” are the benefit simply doesn’t justify the means. The industry has told itself for years that people want targeted ads when it happens to be what the industry wants since it has built itself off targeting."

This is an interesting read. If only it was discussed more widely in the marketing industry as an issue.

http://www.digiday.com/publishers/imagining-a-world-without-cookies/

Anjali

@anjali28