On 6/13/2012 8:15 PM, Doc Searls wrote (among other things):
" type="cite">There are two kinds of problems here, ones that are on your side, and ones on the supply side. On your side (as an individual), you didn't have a good way of signaling your interest in new shoes, or the nature of your interest (e.g. just looking, need recommendations, ready-to-buy exactly X, whatever), or of bringing in your existing relationships (if you have any) with given retailers or brands. ... " type="cite"> The noise comes mostly from chasing buyers. This is becoming an enormous business. Think of the Web right now as a vast and messy mall filled with sellers of everything, pushing hard every way they can. That includes paying for big-data-driven tracking and personalization. The problem here is that the emerging systems on the sell side are less interested in hearing your exact intentions than in guessing what those intentions might be, and then ambushing you with the "right" message at the "right" time. I'm new to this list, but have been unknowingly fellow-traveling in a parallel universe the past six+ years, working on a startup called All About Choice (no public website yet.) Our system leverages interactive visualization and social production techniques to enable more informed and thoughtful decisions by individuals and groups. While designed to facilitate collaborative deliberation via shared artifacts (intangible devices we call 'choiceboxes') that feed and are fed from a learning knowledgbase, the system also involves 'choicespaces' in which we expect there to be radically more effective opportunities for non-intrusive interactions between choosers and 'choosees' than present advertising-driven contexts permit. Basically, by starting decisions in this world choosers specify options under consideration and differentiating factors they care about (and to what relative degree). The resulting 'box' can be shared with fellow decision makers, helpers, or a broader community for reactions and suggestions. Prospective vendors or other kinds of solution providers can arrange to identify themselves in the context of choices that have characteristics they believe may incline a chooser to consider them, without gaining any knowledge about such a chooser or his or her preferences unless and until the chooser cares to disclose it. Deliberations and transactions are entirely chooser-driven. AAC or other entities act as stewards of choicespaces, essentially as fourth parties in Doc's framework. Choiceboxes are intention signalling devices. Memes we've long been playing with include 'choice casting,' 'invertising,' etc. There's a lot more to this, but I'll stop there for now. I would welcome pointers from anyone here to related efforts or research. (Or customers, partners, funders, team members ...) --
Marc Lauritsen Capstone Practice Systems Author of The Lawyer's Guide to Working Smarter with Knowledge Tools Co-editor of Educating the Digital Lawyer Twitter: @marclauritsen Google+ |
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