Re: [projectvrm] Demand based advertising

[Don Marti < >]

begin Jim Bursch quotation of Mon, Jun 11, 2012 at 01:14:10PM -0700:

> I believe that ad-supported media is corrupt and corrupting and will
> eventually die as a significant influence on our culture and our
> economy. Advertising will not die because there will always be a
> need to send information to people who are not actively seeking the
> information. That's why I am working on MyMindshare -- a tool that
> works for both people and advertisers. (sorry, I would be remiss if
> I didn't plug my project).

There are places where we expect advertising -- the
boards around the outfield at the ballpark, the back
cover of a magazine, even some places on the web.

It's part of the culture that will never go away
completely, as long as business people want to use
support for culture as a way to signal willingness
to stand behind their goods and services.

> We are in a sucky transition period where the old model is failing
> and flailing and the new tools are still under construction (or yet
> to be conceived).

We're in a bubble where advertising is being called on
to do more than its share.  No, advertising probably
shouldn't be paying for your email archives or
family photo collection, and the sooner we realize
advertising's limitations the better.  And "social
media" is not a form of advertising at all -- it's
more of a support ticket system in public, but that's
another story.

-- 
Don Marti                    
http://zgp.org/~dmarti/