Re: [projectvrm] Demand based advertising

[Jim Bursch < >]

By the way, I want to point out that "Demand based advertising" is a misnomer.

In the case of advertising, the thing that is being traded is our attention/mindshare. We are the suppliers in an advertising market. Advertisers (businesses, companies) are on the demand side.

The problem is that our attention/mindshare is treated like the environment -- a free good that can be exploited by anyone with the wherewithal to do so.

A significant function of a VRM platform will enable us to maximize and realize the value of our mindshare. I would go so far as to speculate that the mindshare management piece will pay for the whole platform and much more.

Imagine getting your brand new Freedom Box delivered at home, plugging it in, configuring the identity management system, then collecting bids for your mindshare that number in the hundreds, for hundreds of dollars. It would be like discovering that your baseball card collection is actually worth a fair amount of money and there are hundreds of buyers out there ready to bid for it.

Jim Bursch
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On 6/8/2012 11:20 AM, Charles Oppenheimer wrote:

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On Jun 6, 2012, at 8:00 PM, Doc Searls wrote:

Thanks, Charles. Looking forward to what you plan to share. Bring it on.

Doc

Ok, here it is http://www.prizzm.com/ - please check it out.  No longer "Reverse CRM", now "Reverse Advertising".. or "demand based advertising".  (Having some trouble with the tag line..have a bunch of options but went with this for now). 

The ideas is you should be able to  "state your intentions" - in software.  It is your database(hosted) + api + something fun + mobile.  

Prizzm has a shameless commerce angle - which I'm not ashamed of.  I think #VRM if done right can and should be a business. But if you don't package the message and get people to "buy" it, you don't have a starting point.   Taking some hard lessons learned from consumer internet startup business I've found I need to test the message first, see if people respond.  I have only  a few of these features - but want to build the ones that people actually want based on signups.   

Here is the roadmap:

- defining your interests/wants, free form

- control of that data (your profile), with privacy

- "pandora for ads" for ads - choose ads/offers that match based on your stated intentions, give feedback

- your preferences are stored in your data set, like which adds you "liked"

-- you can edit them, instead of your history being shipped to google via cookies, and change them

- An API - so if you are willing to see banner ads on another site, it could check *your* prizzm preI'd ferences instead of a google approximation (requires partnership/distribution)

- Mobile advertising - allow Prizzm to accept mobile offers if you enable it.

You can let me know by signing up or spreading the word.. that is the metric I can use to see if it actually works.   And appreciate any feedback from the group.  I am open to edits on the privacy policy, the tagline, request for features or other feedback.  It seems most people don't care about a privacy policy as a feature - but does this group?  

Anybody can contact me directly if preferred:

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