| Indeed, at least in the EU the thinking and the upcoming EU privacy regulation tends towards it being not worthwhile to chasing personal data if not explicitely consented. Consent includes persmissions and obligaitons of sharing and usage. What stands in the way - and so where ore effort is needed, is the lack of technology, support and thinking of how business can discover end-uses that indiciated thet are findable, propose to them. This is nothing less than an opportuntity for advertisers that are converted to "the new way'. Consumers need advertisers to change camp and use their knowledge to help consumers attract the right (choice of) products and services. So nobody looses. If this could go hand in hand with doing business more effective and more efficient, then the individual finally might become the accepted ethical integration point of personal data. We just have to go tough & painfull global market transition. :-) The benefit will be the econimic liberation of persona data which will be a boost if only by the shere volume and quality of services. However, service providers wil have to solely survive on QoS and agile cerativity, but that's not necessarly a bad thing. In the end an annual 800 billion euro market will change direction / hands, but... also multiply. We all win. So what's the ******* problem. L. On 10 Jun 2012, at 20:33, Mark Lizar wrote:
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