I will share something that helps me when I am thinking about these issues as a business decision.
connected, engaged and empowered users have higher renewal rates and generate higher word-of-mouth new sales.
better retention of existing customers and new customers that do not have to be acquired through marketing are HUGE leading indicators of profitability. with the move from traditional marketing to social recommendations the ability to create connected, engaged and empowered users is greater then it has ever been.
all this adds up to VRM being good, smart business.
hope this helps!
Regards
Elliot
On 16-Oct-11, at 11:38 AM, Venessa Miemis wrote:
i'm giving a short 5 minute provocation during the opening of the Connected Enterprise conference in a week, (Doc will be there too.) so i'm curious for the response.
i'm still trying to find the language to describe why this is the future of business and how they can participate.
- v
On Sun, Oct 16, 2011 at 10:04 AM, Katherine Warman Kern < " target="_blank"> > wrote:
On Oct 16, 2011, at 7:43 AM, Venessa Miemis < " target="_blank"> > wrote:
On Sat, Oct 15, 2011 at 8:19 AM, Devon Loffreto < " target="_blank"> > wrote:
This matters for VRM as a philosophy because in our current system, ownership leverages non-ownership and manages scarcity of opportunity to enforce power. VRM proposes a new paradigm. To create participatory equality as the baseline default, ownership must be a ubiquitous state. This world will NEVER go backwards to non-ownership without blowing itself up in a mass-armageddon event...so the only practical path is to universally distribute private ownership of the marketplace itself... of participation itself... and in so doing, eliminate the idea that OWNERS can create false scarcity of opportunity to enforce their power over NON-OWNERS.
<snip>
what does this mean? a cooperatively owned marketplace?
- v
Or does it mean that VRM is about giving individuals the resources to replace the current status of corporate taking of an individual's personal data through "adverse possession". The opportunity is to an intention based market where well intended parties can openly communicate and negotiate to achieve the highest and best use and value of personal data.
P.S. I am borrowing from real estate property law and market economy by using terms like adverse possession and highest and best use.
Devon Loffreto
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