Re: [projectvrm] The VRM Demo Sell (was: Some VRM project mentions in the WSJ)

[Drummond Reed < >]

Katherine, you said:

> Regulation may be one strategy.  But another is to create a better
>  browser which motivates better behavior because it delivers better 
> returns for all the well-intentioned.

 

+1. In fact the two are exclusive, but complementary. In other words, one function of the "better browser" (which Gary Thompson calls a "weaver") can be that it automatically weaves in reputation. So for example if you drive your weaver to a site whose own reputation for respecting personal data is good enough (according to a source you've instructed your weaver to trust), then your weaver may, with your permission and/or according to your rules, automatically share some of your: a) reputation and b) intentions with the site. That would then make it easy for the site to "deliver better returns for the well-intentioned".

Reputation = "well", Intention = "intentioned".

Sounds like The Intention Economy actually working!

In fact, there's a nice crisp VRM Demo Sale scenario for you - the Intention-Enabled Browser (aka Weaver). Are you going to be at IIW? Do you want to storyboard it?

=Drummond

On Wed, Oct 12, 2011 at 3:27 AM, Katherine Warman Kern < "> > wrote:

Drummond,

This is inspires an insight:

"With the Web, it turned out to be using a browser to go to a website, click on a link, and magically be at another website. And then click "View Source" and see that it's all just markup."

If you continue this storyboard, isn't the next paragraph about what has happened to the transparent, simple markup?  

I like Doc's car metaphor, describing VRM as the car to replace the browser.  What happens when it drives up to one of today's websites and is "smash and grabbed" by a hidden cookie monster?  

Isn't the next chapter about how websites change to be VRM car friendly - like a guest instead of an unsuspecting tourist, greeting the car with a valet, offering concierge service to help find what one is looking for.

In sum, what you've pointed out is that just as the web is a browser, webpages, a language, VRM's significance is both what it is and how it changes everything else.

Most importantly, the Real story is that the Web started out to serve human beings.  But then some human beings realized it could be manipulated to take advantage of other human beings, creating an unmet need to restore the balance.

Regulation may be one strategy.  But another is to create a better browser which motivates better behavior because it delivers better returns for all the well-intentioned.

K-

Katherine Warman Kern

www.comradity.com

@comradity

203-918-2617

On Oct 11, 2011, at 10:07 PM, Drummond Reed < " target="_blank"> > wrote:

On Tue, Oct 11, 2011 at 6:34 PM, Doc Searls < " target="_blank"> " target="_blank"> > wrote:

<snip>

Our problem, as I said in a recent post, is that VRM is going to be a "demo sell." We don't have the demos we need yet. None, at least that say "Yes, *that's* VRM."

Doc, I love that line, because I agree with you, VRM is going to be a demo sell just like browsers were a demo sell. As Tim-Berners Lee said, "Before the Web, it was impossible to explain the Web."

So here's a suggestion for a session at IIW: "The VRM Demo Sale". In other words, if VRM is a demo sell, what are the demos that will sell it? What do we actually need to show, working end-to-end, that will provide the "ahha - of course, I've gotta have that!"?

With the Web, it turned out to be using a browser to go to a website, click on a link, and magically be at another website. And then click "View Source" and see that it's all just markup.

So what will it be for VRM?

(A suggested rule for this session: NO TECHNOLOGY! Just storyboards. Let's sketch our way through at least 3 and ideally 6 VRM demos.)

=Drummond