[projectvrm] Re: The VRM Demo Sell (was: Some VRM project mentions in the WSJ)

[Drummond Reed < >]

Cool - we'll make it happen. I've got one scenario in mind that I'll come prepared to storyboard. If others on this list who are attending IIW do the same, it will be highly productive.

If anyone is not coming to IIW but has their own idea for a VRM demo sell, please share in on this thread and one of us will proxy it into that session.

=Drummond

On Tue, Oct 11, 2011 at 7:42 PM, Doc Searls < "> > wrote:

Sold! Make it a session.

Doc

On Oct 11, 2011, at 10:07 PM, Drummond Reed wrote:

On Tue, Oct 11, 2011 at 6:34 PM, Doc Searls < " target="_blank"> > wrote:

<snip>

Our problem, as I said in a recent post, is that VRM is going to be a "demo sell." We don't have the demos we need yet. None, at least that say "Yes, *that's* VRM."

Doc, I love that line, because I agree with you, VRM is going to be a demo sell just like browsers were a demo sell. As Tim-Berners Lee said, "Before the Web, it was impossible to explain the Web."

So here's a suggestion for a session at IIW: "The VRM Demo Sale". In other words, if VRM is a demo sell, what are the demos that will sell it? What do we actually need to show, working end-to-end, that will provide the "ahha - of course, I've gotta have that!"?

With the Web, it turned out to be using a browser to go to a website, click on a link, and magically be at another website. And then click "View Source" and see that it's all just markup.

So what will it be for VRM?

(A suggested rule for this session: NO TECHNOLOGY! Just storyboards. Let's sketch our way through at least 3 and ideally 6 VRM demos.)

=Drummond