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Re: [projectvrm] The VRM Demo Sell (was: Some VRM project mentions in the WSJ)


Chronological Thread 
  • From: "Mr. Jim Pasquale" < >
  • To: Drummond Reed < >
  • Cc: Doc Searls < >, Venessa Miemis < >, ProjectVRM list < >
  • Subject: Re: [projectvrm] The VRM Demo Sell (was: Some VRM project mentions in the WSJ)
  • Date: Tue, 11 Oct 2011 22:17:58 -0400

=Drummond,

Just hit the proverbial nail on the preverbal head. At least for me.  ;~}. Sometime it is best not to get to caught up in the ones and zeros. This appears to be one of those times.

Waiting to get to be an =jpasquale

Sent from an iPad


On Oct 11, 2011, at 10:07 PM, Drummond Reed < "> > wrote:

On Tue, Oct 11, 2011 at 6:34 PM, Doc Searls < "> "> > wrote:
<snip>
Our problem, as I said in a recent post, is that VRM is going to be a "demo sell." We don't have the demos we need yet. None, at least that say "Yes, *that's* VRM."

Doc, I love that line, because I agree with you, VRM is going to be a demo sell just like browsers were a demo sell. As Tim-Berners Lee said, "Before the Web, it was impossible to explain the Web."

So here's a suggestion for a session at IIW: "The VRM Demo Sale". In other words, if VRM is a demo sell, what are the demos that will sell it? What do we actually need to show, working end-to-end, that will provide the "ahha - of course, I've gotta have that!"?

With the Web, it turned out to be using a browser to go to a website, click on a link, and magically be at another website. And then click "View Source" and see that it's all just markup.

So what will it be for VRM?

(A suggested rule for this session: NO TECHNOLOGY! Just storyboards. Let's sketch our way through at least 3 and ideally 6 VRM demos.)

=Drummond



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