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please unsubscribe me from this mailing
list!
Kind regards
Hi
Toon,
Finally,
another Belgian!
I
encountered a similar approach to your renewal business in a group of Irish
insurance brokers that wanted to become ‘again’ honest brokers instead of
shuffling insurance products of big insurers.
This
required them to regain the intimate trust of their customers so they could get
up-to-date data and sometimes sensitive data, not breaking the trust relation.
They
could now aim in an neutral way for the best possible insurance solution using
this information by sending out RFPs and finally selecting the best personalized
offering.
This
in turn has been pressuring the big insurers to tune and granularise their
offerings.
Cheers,
Luk
Vervenne
CEO
Synergetics
NV/SA
Katwilgweg
2 | 2050 Antwerp | Belgium
T(+32)3/210.30.82 | F(+32)3/210.30.86
M(+32)476.53.00.21 | VAT BE 0455.690.261
www.synergetics.be |
">
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From: Toon
Vanagt [mailto:
]
Sent: Wednesday, February 18,
2009 12:19 AM
To:
Cc:
;
Subject:
RE: [projectvrm] Google and VRM
I only recently discovered I've been working in the VRM
industry for a decade and I have been following this list
with great interest over the last few
months.
I disagree with the value you base on 'data
freshness'. Your argument that 'snapshots are useful only to historians'
probably applies to fast moving consumer goods & many short
term services.
However my home improvement industry and ownership by extend
have much longer 'life cycles' and slow ‘fashion’
trends. Consumers replace their kitchen, central heating or bad
room every 10-15 year. In Europe average home
ownership exceeds those replacements periods with a multiple. So for my construction related Internet business
(since 2000) it seems useful to know when my customers
last replaced/build a kitchen, bathroom, extension,... As intermediates we also store the satisfaction
of our users with the contractors we have recommended.
We also know if they appreciated our previous matchmaking
effort.
These historic home improvement project details now put
us in a unique position to suggest follow-up improvement and maintenance
projects to our customer base. In the current 'down
market' this allows us to generate extra revenues for our contractors
as we turn these typical 'once-in-a-life-time-customers' into
repeat-purchasers. Construction professionals need new
projects more now than ever before and most are not exactly marketing
savvy. Their margins have gone down as a result of the crisis too. Home owners get extra value for their money compared to last year and
hardly any waiting time for execution of their real estate dreams. Since there
is added value for all parties involved, we've got ourselves a
market.
Which other VRM list subscribers work
in industries with similar long life cycles and delayed repeat/replacement
purchases, where historic data (could) benefit both customer, intermediate and
vendor/provider?
@frank: Keep up your VRM poetry: 'The blush is off the rose
and it smells sickly sweet'.
With long life cycles above and Gertrude Stein in mind, I would add 'A customer is a
customer is a customer is a customer' :)
@Doc: keep up the great work! Your VRM list became my regular dose of
brain oxygen to fuel operational tasks and open up our
data silos.
Toon
Vanagt
Managing Partner
Casius
P.S. Below is a little more on my VRM business. The Casius
internet platform assists home owners to realize their construction and
renovation projects, by matching them with qualified local contractors, who
provide a free quote. I co-founded Casius.com in 1999
and learned a lot while burning 4.000.000 EUR of venture capital.
Through a MBO, I acquired the company from the VC in 2005 and we are
profitable ever since.
How does it work?
The Casius website
helps consumers to define their project in an innovative way. Our teams check
the project details and send an anonymous project summary to the most
appropriate and qualified local contractors. Only those contractors who are
interested and available, respond to Casius and receive the consumer's contact
details (max. 3). Our service is free for home owners, whom decide which offer
suits them best. The affiliated contractors pay Casius a fee to receive
qualified "leads" from these home owners.
Empowered by valuable consumer feedback: Web 2.0 since
2000
For each project Casius has treated, feedback was requested
from the home owners on the quality of the contractor and service offer. This
way a permanent quality check is processed for each contractor (over 90.000
quotes so far).
Casius "Certified" Professionals
The contractors undergo
a severe quality check on entering the Casius network. Each Casius professional
has to meet the following criteria:
- Sufficient recommendations form home
owners, who previously used their services.
- Minimum 2 year of independent
professional activity.
- Legal background check
- Required national
registration and certification obligations
After entering the network, the continuous consumer feedback helps Casius to
refer only the best professionals.
Some Numbers
The Benelux Casius network consists of 1.400
independent contractors, architects, gardeners,…
Over 90.000 consumers have
used and rated the Casius service to find their professional in the BeNeLux with
an average executed project value of 11.400 EUR. A team of 15 experts works full
time from our offices in Brussels and
Amsterdam.
-------------------------
Oorspronkelijk bericht -------------------------
Onderwerp: Re: [projectvrm]
Google and VRM
Van: "Elias Bizannes" <
"
target=_blank>
>
Datum: Di, 17
februari, 2009 11:59
Aan: "Luk Vervenne" <
" target=_blank>
>
CC:
"dsearls" <
"
target=_blank>
>
"Adriana Lukas" <
"
target=_blank>
>
"frankxr" <
"
target=_blank>
>
"Naos Wilbrink" <
"
target=_blank>
>
"ProjectVRM list" <
"
target=_blank>
>
--------------------------------------------------------------------------
Bah!
So what if a corporation 'owns' your data.
A company monetises data
if
1) they can sell copies of the data (customer lists)
2) they can sell
access to the data (advertising)
3) they can sell perception of perceived
value (venture capitalists
thinking data = "monetisation)
But the thing
about data, is that for it to be useful (and truly
valuable), it needs to be
recent. No one wants a customer list that's got
the wrong address.
Try
this excercise: Imagine it's the year 1995 (those long gone
chasin'
waterfalls years). Reflect privately to the following on your:
-
Age
- Employer
- Income
- Education level
- relationship status
-
address
- city of abode
- primary e-mail account
Now re-answer
those questions in the context of that J-lo 2000 period. Now
try 2005 when
Shakira was shaking it.
And now compare it to today.
Are they
different? For most, they should be.
A company can pretend they own you,
but they literally can't. Their entire
monetisation is based on the fact they
have the most up to data about you:
all we need to do is educate acquirers,
advertisers, VC's that the data
isn't recent and you've just put a fire in a
company's house. Access to
the most up to date data is what companies really
want; snapshots are
useful only to historians. Even if people guess the
future state of
someone based on past data, verified data recognised by the
person in
question will always be more valuable.
Elias Bizannes
http://liako.biz
On Tue,
Feb 17, 2009 at 9:33 PM, Luk Vervenne <
"
target=_blank>
> wrote:
> Or: it's
site-centric, not user-centric, (and for Adriana) let alone
user
driven.
>
> Luk Vervenne
>
>
>
>
-----Original Message-----
> From: dsearls [mailto:
"
target=_blank>
]
> Sent: Tuesday, February
17, 2009 12:28 AM
> To: Adriana Lukas; frankxr
> Cc: Naos Wilbrink;
ProjectVRM list
> Subject: Re: [projectvrm] Google and VRM
>
>
Facebook is one big node, and in it we are but mitochondria.
>
>
It's still AOL 2.0.
>
> Feh.
>
> Doc
>
> At
5:36 PM +0000 2/16/09, Adriana Lukas wrote:
> >And in the meantime, in
the real world as they say, Facebook's new TOS:
> >
>
>
> http://consumerist.com/5150175/facebooks-new-terms-of-service-we-can-do-any
thing-we-want-with-your-content-forever<http://consumerist.com/5150175/facebooks-new-terms-of-service-we-can-do-any%0Athing-we-want-with-your-content-forever>
>
>
> >A
> >--
> >The network is always stronger
than the node...
> >but a network starts with a node.
>
>
> >http://www.mediainfluencer.net
> >http://www.vrmhub.net
>
>http://www.themineproject.org
> >
>
>Background:
> >http://www.mediainfluencer.net/about/
> >
>
>Skype: adriana872
> >Twitter: adriana872
> >UK mobile: +44
787 6757129
> >US mobile: +1 732 447 5115
> >
>
>
> >
> >2009/2/16 frankxr <
"
target=_blank>
>:
> >> This is the
same marketing lingo facebook is trying with its
Facebook Connect
program which is a web version of Windows auth and
API's -
>
everyone
> >> wants to be the standard bearer.
>
>>
> >> The blush is off the rose and it smells sickly
sweet
> >>
> >> My concern would be that short sighted
greed will result in support by
> those
> >> less seasoned
that do not see the risk of investment.
> >>
> >>
Frank
> >>
> >> -----Original Message-----
>
>> From: Naos Wilbrink [mailto:
"
target=_blank>
]
> >> Sent: Monday, February
16, 2009 5:38 AM
> >> To: ProjectVRM list
> >> Subject:
[projectvrm] Google and VRM
> >>
> >>
> >>
Introducing Google's new Social Web Blog
> >>
> >>
Google said:
> >> " Currently, you have friends locked up in one or
more social
networks, social applications that work on only a few sites,
and
multiple
> usernames
> >> and passwords to remember. It
can be better, and we are developing tools
> to
> >> make "any
app, any site, any friends" a reality."
> >>
> >> Will
it then still be locked by Google or are they making products to
escape's
google's silo?
> >>
> >> http://googlesocialweb.blogspot.com/
> >>
>
>>
> >> Naos Wilbrink
> >>
> >>
-----Original Message-----
> >> From: Alan Patrick [mailto:
"
target=_blank>
]
> >> Sent: maandag 16
februari 2009 12:41
> >> To: ProjectVRM list
> >>
Subject: Re: [projectvrm] new rules for new economy
> >>
>
>>
"
target=_blank>
wrote:
> >>> Hi Doc,
>
>>>
> >>> Your comments raise an interesting point about
metrics. Current
corporate metrics are narcissistic: they measure 'costs to
us - the
corporation' and 'benefit to us - the corporation' without
taking
account of the costs (or benefits) that might be incurred by
third
parties such as customers, employees, the environment etc.
>
>>>
> >>> In the sphere of customer relationships, this
means that
corporations' measurement systems cannot tell the difference
between
profits made by providing customers with value and profits made
by
destroying customer value (i.e. by pulling the wool over
customers'
eyes, 'outsourcing' costs to the customer, etc). To the
accountant
looking at a
> >>> spreadsheet, they both look
exactly the same - they both appear as
'profits' or 'sales'. Worse: it's
often easier to make 'bad' profits
by destroying customer value rather than
good profits by improving
customer value.
> >> Another thought -
if the company could see the end to end costs to them
> and
>
>> csutomers, they may decide to do things differently.
>
>>
> >> Rgds
> >>
> >> Alan
>
>>
> >>
>
>
> --
>
-------------------------------------------------------------------
Doc
Searls
http://doc.searls.com
Senior
Editor, Linux Journal
http://linuxjournal.com Fellow,
Berkman Center, Harvard U.
http://cyber.law.harvard.edu Email:
" target=_blank>
Cell: 805-705-9666
>
>
>
>
> E-mailbericht
gecontroleerd door Spyware Doctor (6.0.0.386)
> Databaseversie:
5.11770
> http://www.pctools.com/nl/spyware-doctor-antivirus/
>
>
E-mailbericht gecontroleerd door
Spyware Doctor (6.0.0.386)
Databaseversie:
5.11780
http://www.pctools.com/spyware-doctor-antivirus/
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