RE: [projectvrm] Google and VRM

["Joe Andrieu" < >]

Facebook has a great brand. It just isn't one based on Search.

Once a brand is built, it can weather a lot of challenges, including the
company's own attempts to modify it.

Rarely does a brand make a stunning reversal. The biggest brand failures I
can think of... Enron, Blackwater, The Edsel, all were pretty much unknown
to begin with. Their opening moves on the national stage doomed them to
brand failure.

The one "reversal" that comes to mind, Richard Nixon, was arbuably just the
transformation of his Tricky Dick brand from an accolade to an indictment.
Besides, plenty of people hated him before Watergate.

Don't count on a lack of consumer trust to change any corporation's
behavior. I believe it will take a combination of public outcry and
regulatory backup to establish a foundation for trusted online services.

-j

--
Joe Andrieu
SwitchBook 
http://www.switchbook.com

 
+1 (805) 705-8651 


> -----Original Message-----
> From: frankxr 
> [mailto:
 ]
> Sent: Monday, February 16, 2009 12:40 PM
> To: 'Crosbie Fitch'; 'ProjectVRM list'
> Subject: RE: [projectvrm] Google and VRM
> 
> A recent poll on facebook  asked the very appropriate question
> 
> "Do you trust facebook with the privacy of your search queries?"
> The answer from Facebook own audience was
> 66% NO
> 34% YES
> 
> When 2/3's of your audience basically says they do not trust you  (even
> before this TOS flap) well - it is pretty much impossible to build a
> lasting
> brand without trust.
> 
> Frank
> 
> 
> 
> 
> -----Original Message-----
> From: Crosbie Fitch 
> [mailto:
 ]
> Sent: Monday, February 16, 2009 10:03 AM
> To: ProjectVRM list
> Subject: RE: [projectvrm] Google and VRM
> 
> > From: Adriana Lukas
> > And in the meantime, in the real world as they say,
> > Facebook's new TOS:
> >
> > http://consumerist.com/5150175/facebooks-new-terms-of-service-
> > we-can-do-anything-we-want-with-your-content-forever
> 
> This is actually a pretty enlightened principle. All that remains is
> for the
> customers to adopt this concerning Facebook's content too.
> 
> As long people are honest and kind to each other, they should be free
> to
> share and build upon the knowledge they receive in their exchanges. If
> trusted to maintain confidence, then any indiscretions may have social
> consequences for individuals' reputations, but that's the way it's
> always
> been and should remain.
> 
> If Facebook are betraying their users' past confidences, then
> Facebook's
> reputation may well take a nosedive. That's Facebook's lookout.
> However,
> being an immortal corporation and impacted by such consequences in a
> manner
> unlike mortal individuals either warrants that no individual ever
> trusts a
> corporation, or that corporations should be specially regulated (with
> consequences for their shareholders).