- From: Cam Geer <
>
- To: Christopher Savage <
>
- Cc: Doc Searls <
>, Don Marti <
>, ProjectVRM list <
>
- Subject: Re: [projectvrm] VRM-adjacent: brand safety
- Date: Fri, 31 Jan 2020 23:46:52 +0000
- Accept-language: en-US
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The adtech companies go so far as to nearly admit it! (fraud)
Short anecdote.
Several years ago I was running AdWords campaigns for a startup.
After several months and spending over $50K, I logged in to the AdWords
account one day to find a ~$15,000 credit.
It was described as a “click quality adjustment”
Also having looked at the sites logs, we knew the majority of the spend was
syndicated to click bots.
Unconscionable!
Cheers-Cam
>
On Jan 31, 2020, at 11:17 AM, Christopher Savage
>
<
>
>
wrote:
>
>
Cynical take: if adtech actually works it won’t fix itself because $$.
>
>
But it doesn’t work (as fraud) it won’t fix itself because $$.
>
>
Chris S.
>
>
> On Jan 31, 2020, at 1:52 PM, Doc Searls
>
> <
>
>
> wrote:
>
>
>
> Do you think (or should we think) the adtech business can fix itself?
>
> Because that seems to be the premise here.
>
>
>
> Doc
>
>
>
>> On Jan 31, 2020, at 12:47 PM, Don Marti
>
>> <
>
>
>> wrote:
>
>>
>
>> "Ad fraud is funding a whole bunch of bad actors. Hate
>
>> sites, disinformation sites, and worse. This is bad
>
>> for our every day life communities, and it’s really
>
>> bad for the brands."
>
>>
>
>> https://branded.substack.com/p/coming-soon
>
>>
>
>> (read the whole thing. imho it can work if there
>
>> is constructive feedback between individual #brand
>
>> marketers who want to do the right thing and brand
>
>> safety activists among the customers.)
>
>>
>
>> --
>
>> Don Marti
>
>> <
>
>
>>
>
>> https://blog.zgp.org/
>
>> Are you safe from 3rd-party web tracking? https://www.aloodo.org/test/
>
>
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