- From: Doc Searls <
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- To: Don Marti <
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- Cc: ProjectVRM list <
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- Subject: Re: [projectvrm] VRM-adjacent: brand safety
- Date: Fri, 31 Jan 2020 13:52:38 -0500
Do you think (or should we think) the adtech business can fix itself? Because
that seems to be the premise here.
Doc
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On Jan 31, 2020, at 12:47 PM, Don Marti
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<
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wrote:
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"Ad fraud is funding a whole bunch of bad actors. Hate
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sites, disinformation sites, and worse. This is bad
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for our every day life communities, and it’s really
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bad for the brands."
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https://branded.substack.com/p/coming-soon
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(read the whole thing. imho it can work if there
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is constructive feedback between individual #brand
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marketers who want to do the right thing and brand
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safety activists among the customers.)
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--
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Don Marti
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<
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https://blog.zgp.org/
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