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Re: [projectvrm] VRM-adjacent: brand safety


Chronological Thread 
  • From: Doc Searls < >
  • To: Don Marti < >
  • Cc: ProjectVRM list < >
  • Subject: Re: [projectvrm] VRM-adjacent: brand safety
  • Date: Fri, 31 Jan 2020 13:52:38 -0500

Do you think (or should we think) the adtech business can fix itself? Because
that seems to be the premise here.

Doc

> On Jan 31, 2020, at 12:47 PM, Don Marti
> < >
> wrote:
>
> "Ad fraud is funding a whole bunch of bad actors. Hate
> sites, disinformation sites, and worse. This is bad
> for our every day life communities, and it’s really
> bad for the brands."
>
> https://branded.substack.com/p/coming-soon
>
> (read the whole thing. imho it can work if there
> is constructive feedback between individual #brand
> marketers who want to do the right thing and brand
> safety activists among the customers.)
>
> --
> Don Marti
> < >
>
> https://blog.zgp.org/
> Are you safe from 3rd-party web tracking? https://www.aloodo.org/test/




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