Friends just shared this, thought it was relevant to the list.
Fathom Analytics, an alternative to Google
Stop scrolling through pages of reports and collecting gobs of
personal data about your visitors, both of which you probably
don’t need. Fathom is a simple and private website analytics
platform that lets you focus on what's important: your business.
https://usefathom.com/
From their "Make your website a black hole to big tech" post:
Google analytics is present on at least 70%
of all websites on the internet. So, not only does Google
know what most of the world is searching for through it’s search
engine, it also knows what most people are doing on most sites
once they click links from the search engine.
That’s why Google doesn’t need to charge for Google Analytics,
they get access to such a vast amount of our personal data. It’s
one of the biggest tech monopolies ever. What they do with all of
our data is unknown, as their
track record for caring about digital privacy is horrendous.
With a monopoly like this, even privacy-focused companies like Mozilla, Tunnelbear, 1password, and Cloudflare’s 1.1.1.1 DNS service use Google
Analytics on their websites. The problem is, most websites tech
stack just assumes Google Analytics will be installed. We don’t
point this out to shame those companies, since it was part of our
own tech stack as developers before we started Fathom.
We’d never advocate that you work to remove yourself from
Google’s search engine in the name of privacy. If you’re a
business, that’d be a bad move, since it can drive vast amounts of
traffic to your site. But, what if we collectively stopped using
Google on our websites? That way, once someone clicked off of
their search engine, it became a complete black hole in terms of
data Google would get.
This is why we’ve built Fathom Analytics. Our goal is huge but
simple: to make as many websites as possible black holes for data
to Google. Our analytics tracker doesn’t collect or share personal
data, because our business model is almost the opposite of Google
Analytics:
Fathom Analytics doesn’t sell data, we sell software.
It’s a very different business model.
[snip]