[projectvrm] Beefy VRM Case Study?

[Guy Jarvis < >]

Whilst idly wikisurfing, I came across this interesting and perhaps VRM-relevant entry https://en.wikipedia.org/wiki/RanchersCattlemen_Action_Legal_Fund_v._Sonny_Perdue

The case is ongoing and appears to (IANAL!) rest on American ranchers refusing to be commercially compelled to pay for speech they oppose, namely advertising that fails to differentiate the American sourced product from that of Canadian and Mexican competitors.

So a First Amendent assertion set against an Eighth Amendment reposte, namely that as Congress has enacted specific check off advertising legislation then the advertising concerned is Government Speech that trumps commercial rights.

There is clearly a live VRM conflict occurring, resulting in the above case, so I'm wondering how what is happening might help to develop effective VRM

The compelled speech centrality here (you will pay us to fund adverts that promote your competitors products) seems highly relevant to what is happening online with tracking and cookies (you will give us for free your personal data so that you will be targeted in ways you do not consent to).

The commonality here being that the giving party's consent is rendered irrelevant by the taking party.

Perhaps for example if the outcome of this case is that First Amendment rights prevail then does that create a useful legal backstop (in USA at least) for individuals to repudiate and seek damages against those vendors who have effectively indulged in compelling speech in the form of non-consensual tracking?

Guy