Re: [projectvrm] Concepts | Apache Unomi

[Paul F Fraser < >]

On 7/02/2018 5:56 AM, Tom Barnett wrote:

">

http://unomi.incubator.apache.org/versions/1.2/concepts.html

I wondered if anyone had any views on this?  

'

Business cases based on Unomi

• Build a web personalization software to adapt the content on your website to your audience
• Collect data from mobile application and feed Apache Unomi to track and understand your customers’ journeys
• Connect the beacons deployed in your stores to Apache Unomi and consolidate the profile of your customers and leads across all these channels
• Automatically push profiles from Apache Unomi to your CRM when a lead reach a given number of points in one of your scoring plans

........................

The business cases stated are against the idea of VRM but the techniques used could be usable in other ways, for example keeping your own ID info using some of the Unomi techniques.
Collection of data items related to a person, derived from multiple sources, is probably the only way to establish identity. This should include an image updated regularly. Annual selfies!.
This collection should be under the control of the person establishing their identity, and the access to the data, of course, also being under the persons control.

Paul Fraser