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It’s good to see the 90s coming back around. I appreciate what Ev says, but it’s very old news to everyone in the news business. The collapse of editorial independence has destroyed many
channels that depended upon interruptive advertising and marketing generally (native content is just paid content). It’s interesting to note that the newspapers have survived partly because they don’t have a bigger news hole. TV and online race to fill 24/7 attention spans that newspapers cannot. Consequently,
the papers (and their online counterparts) have not become sprawling pundit platforms and many stayed focused on real news.
The “problem” is the ever-present nature of digital media, and that it leads to the publication of millions of hours’ worth of repetitive, often useless “content” instead of being focused
on the community and customer living in the community. That cultural problem must be addressed to make headway in the monetization side of these media entities. Less can be more, but we’ve become the Big Gulp Generation with regards news, not
just junk food. Mitch Ratcliffe 253.229.1948 From:
Deborah Schultz <
> Lots of pieces on Medium's latest "pivot'. I thought Mathew Ingram did a good job summarizing issues in his
Fortune piece Ev's critical quote: "It’s clear that the broken system is ad-driven media on the Internet. It simply doesn’t serve people. In fact, it’s not designed to," Williams writes. "The vast majority of articles, videos, and other 'content' we all consume on a daily
basis is paid for — directly or indirectly — by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result, we get... well, what we get. And it's getting
worse." Cheers, D
Deborah Schultz Technology changes, humans don't Co-founder YxYY Festival- a unique gathering of geeks and creatives |
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