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[projectvrm] Medium & the advertising issue


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  • From: Deborah Schultz < >
  • To: ProjectVRM list < >
  • Subject: [projectvrm] Medium & the advertising issue
  • Date: Thu, 5 Jan 2017 09:09:12 -0800

Lots of pieces on Medium's latest "pivot'.  

I thought Mathew Ingram did a good job summarizing issues in his Fortune piece

Ev's critical quote: 

"It’s clear that the broken system is ad-driven media on the Internet. It simply doesn’t serve people. In fact, it’s not designed to," Williams writes. "The vast majority of articles, videos, and other 'content' we all consume on a daily basis is paid for — directly or indirectly — by corporations who are funding it in order to advance their goals. And it is measured, amplified, and rewarded based on its ability to do that. Period. As a result, we get... well, what we get. And it's getting worse."
 
Cheers,
D


Deborah Schultz
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