The issue for VRM (and Kantara) is to help develop privacy engineering across multiple and unrelated institutions including SMEs and global corps. To achieve the new norm Luk calls for we would need to combine privacy engineering with standards development to a much larger extent than I currently see.
Standards are the domain of global corporations and intermediaries. SMEs, professional organizations, and citizens don't pay or play much of a role. It's been hard to introduce privacy engineering across standards. IDESG has been trying to do that for about 5 years with absolutely no visible outcome. NIST has been diddling around the edges of the issue. IIW is a significant effort toward privacy engineering but it's not organized to produce a consensus on anything.
The only place I've seen so far that is taking privacy engineering toward a rough consensus and running code is Rebooting Web of Trust
http://www.weboftrust.info/
Adrian